Success Factors 7-Eleven in Thailand

2010 International Conference on Business and Economics Research vol.1 (2011) © (2011) IACSIT Press, Kuala Lumpur, Malaysia

Success Factors 7-Eleven in Thailand
Thanee Ngaochay is a PhD candidate at
Shinawatra International University, BBD Building (Viphavadi) 197 Viphavadi-Rangsit Rd, Samsen Nai, Phayathai, Bangkok 10400 Thailand. Email: [e-mail].

John Christopher Walsh is with
Shinawatra International University, BBD Building (Viphavadi) 197 Viphavadi-Rangsit Rd, Samsen Nai, Phayathai, Bangkok 10400 Thailand. Tel: [phone], Fax: [phone] Email: [e-mail]. management in line with the standards of the National Quality Award. These successes have been reasonable due to the purpose, knowledge, and capabilities of all employees at every level. The concentrated efforts of all employees working in agreement, combining similarities and differences will drive effective thinking and working together and will finally lead to the ability to create continued strength for the Company. Moreover, the Company will focus on building an organizational culture to create competitive advantage to meet customers’ demands through differentiated products and services. In addition, this will also promote the create talents of the employees and improve the quality of employees to be more effective. The success and stability of CP All today will be an important foundation in building future business sustainability [4]. In 2008, the business sector was affected by both the economic and political crises, which reduced the income, purchasing power and consumer confidence among rising costs. With consumers worried about the economic conditions and payment, consumer confidence was not invigorated. Consequently, retailers have implemented various sales and promotional strategies to attract customers and maintain market share. On the other hand, it was found that retail business in the form of convenience stores has been able to increase and has

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