Success with Internet Business Models: “Pure-Play” Versus “Bricks-and-Clicks”
Success with Internet Business Models: “Pure-Play” versus “Bricks-and-Clicks”
By
Bin Wu
For
Dr. Conley
GRW 500
February 16, 2013
Abstract
The internet has become a necessary element of human being’s daily life. It is also a significant channel to do business in modern society. Due to advantages of internet business, the transactions have become easier than before. According to the analysis of “Pure-Play” internet business model and “Bricks-and-Clicks” business model, both of these two models have their characteristics. And the “Bricks-and-Clicks” model is more successful. However, there are several problems in the operation. With a number of ways, the problems could be dealt with perfectly. In a nutshell, internet business has become an important tool for the business transactions. And more and more enterprises and customers will be involved in e-commerce.
Keywords: internet business model, Pure-Play, Bricks-and-Clicks, operation, transaction
Outline
Title Success with Internet Business Models: “Pure-Play” versus “Bricks-and-Clicks” I. Introduction A. Importance and advantages of internet business B. Elements of internet business operation C. Classification of Internet Business models D. Thesis: the two fundamental models for internet business have their unique characteristics II. Body A. “Pure-Play” Model 1. Definition 2. Classification of “Pure-Play” models 3. “Direct sellers” sector of B2C “Pure-play” and disintermediation 4. Key points of B2C “Pure-Play” success, ex: Amazon.com B. “Bricks-and-Clicks” Model 1. Definition 2. Advantages of “Bricks-and-Clicks” 3. Key points of B2C “Pure-Play” success, ex: Wal-Mart, education C. “Pure-Play” versus “Bricks-and-Clicks” 1. “Bricks-and-Clicks” is more successful 2.
By
Bin Wu
For
Dr. Conley
GRW 500
February 16, 2013
Abstract
The internet has become a necessary element of human being’s daily life. It is also a significant channel to do business in modern society. Due to advantages of internet business, the transactions have become easier than before. According to the analysis of “Pure-Play” internet business model and “Bricks-and-Clicks” business model, both of these two models have their characteristics. And the “Bricks-and-Clicks” model is more successful. However, there are several problems in the operation. With a number of ways, the problems could be dealt with perfectly. In a nutshell, internet business has become an important tool for the business transactions. And more and more enterprises and customers will be involved in e-commerce.
Keywords: internet business model, Pure-Play, Bricks-and-Clicks, operation, transaction
Outline
Title Success with Internet Business Models: “Pure-Play” versus “Bricks-and-Clicks” I. Introduction A. Importance and advantages of internet business B. Elements of internet business operation C. Classification of Internet Business models D. Thesis: the two fundamental models for internet business have their unique characteristics II. Body A. “Pure-Play” Model 1. Definition 2. Classification of “Pure-Play” models 3. “Direct sellers” sector of B2C “Pure-play” and disintermediation 4. Key points of B2C “Pure-Play” success, ex: Amazon.com B. “Bricks-and-Clicks” Model 1. Definition 2. Advantages of “Bricks-and-Clicks” 3. Key points of B2C “Pure-Play” success, ex: Wal-Mart, education C. “Pure-Play” versus “Bricks-and-Clicks” 1. “Bricks-and-Clicks” is more successful 2.
References: Krishnamurthy, S. (2003). E-commerce management: Text and cases. Mason, Ohio: Thomson/South-Western.