Trader Joe's
Trader Joes Case
Jiawen Duan
GBA490-320
Table of Contents
Executive Summary
Recommendation 1: Online Market
Recommendation 2: Changing marketing strategy
Recommendation 3: Improve technology in stores
Appendix A----- PESTEL Analysis
Appendix B------Five Forces Analysis
Appendix C-----TOWS (SWOT) analysis
Appendix D----Competitor Overview
Appendix E-----Weighted Competitive Strength Assessment
Trader Joe’s: Executive Summary
Joe Coulombe founded Trader Joe’s in 1967 in Pasadena, California. The original mission is that “Trader Joe’s is for overeducated and underpaid people, for all the classical musicians, museum curators, journalists”. Trader Joe’s offered natural and organic goods, and private label items. Trader Joe’s mission is to focus on providing great value to customers by having competitive prices on all their products. They try to bring a good shopping experience to the customer. The selection of privately labeled products is large. Its weaknesses are that its store locating is not in local urban areas, and it also lacks presence on social media platforms.
After conducting a thorough analysis of the industry, competitors, and the company itself, I have developed two recommendations that will enable Trader Joe’s to gain profitability and increase their market position. My recommendations for Trader Joe’s following course of action are:
Recommendation 1: Online Market
Recommendation 2: Changing marketing strategy
Recommendation 3: Improve technology in stores
With the analysis I come up with three recommendations. These recommendations are detailed in the following section. The supermarket industry is a highly competitive industry. Many companies with viable resources and capabilities are fighting for market share.
Recommendation 1: online market Internet plays an important role in modern lives. More and more people like shopping online. The cost of online operation is low. Because of the
Jiawen Duan
GBA490-320
Table of Contents
Executive Summary
Recommendation 1: Online Market
Recommendation 2: Changing marketing strategy
Recommendation 3: Improve technology in stores
Appendix A----- PESTEL Analysis
Appendix B------Five Forces Analysis
Appendix C-----TOWS (SWOT) analysis
Appendix D----Competitor Overview
Appendix E-----Weighted Competitive Strength Assessment
Trader Joe’s: Executive Summary
Joe Coulombe founded Trader Joe’s in 1967 in Pasadena, California. The original mission is that “Trader Joe’s is for overeducated and underpaid people, for all the classical musicians, museum curators, journalists”. Trader Joe’s offered natural and organic goods, and private label items. Trader Joe’s mission is to focus on providing great value to customers by having competitive prices on all their products. They try to bring a good shopping experience to the customer. The selection of privately labeled products is large. Its weaknesses are that its store locating is not in local urban areas, and it also lacks presence on social media platforms.
After conducting a thorough analysis of the industry, competitors, and the company itself, I have developed two recommendations that will enable Trader Joe’s to gain profitability and increase their market position. My recommendations for Trader Joe’s following course of action are:
Recommendation 1: Online Market
Recommendation 2: Changing marketing strategy
Recommendation 3: Improve technology in stores
With the analysis I come up with three recommendations. These recommendations are detailed in the following section. The supermarket industry is a highly competitive industry. Many companies with viable resources and capabilities are fighting for market share.
Recommendation 1: online market Internet plays an important role in modern lives. More and more people like shopping online. The cost of online operation is low. Because of the