Summary Of Nationwide's Childhood Death

Nationwide’s commercial, titled “Childhood Death” (2015), asserts that everyday accidents can take away those who are dear to us, thus making Nationwide the best insurance company because they “Make Safe Happen.” Nationwide develops this argument by showing the lives of everyday children doing simple activities such as riding their bikes or pretending to fly, they show the dear things and people we hold close. At the end of the commercial the company takes a turn toward the worse, they show the child in a tuxedo saying “I won’t ever get married. I couldn’t grow up because I died from and accident.” The ending ties into argument because it goes through the misfortunes that can occur such as a bathtub that flooded or a chemical cabinet that opened, or a flat screen television that fell, and
Through the use imagery; the young boy who is shown riding a bike and going on imaginary adventures which establishes the nostalgic tone that is needed for the use of development of sentimental values. While this child is riding around the location shifts multiple times, from a suburban housing development, to the unsettled ocean, this pulls to the imagination of children and establishes the nostalgic tone, and appeals to the parents who remember either their children or themselves who were able to go on wild adventures while staying in the neighborhood. It then appeals to the protective instincts of a parent, at the end when the child says, “. I couldn’t grow up because I died from and accident.” parents who see this feel the need to protect their children. Nationwide then shifts the setting once again to not the outside but the inside, where horrific accidents have taken place. A woman then comes on with a child who then states that Nationwide cares and will help protect the parent’s children. This reinforces the argument that Nationwide is the best insurance because they care about the childhood