Summary Of Small Change By Malcolm Gladwell

The central premise of both Malcolm Gladwell’s article “Small Change: Why The Revolution Will Not Be Tweeted.” and Zizi Papacharissi’s book Affective Publics: Sentiment, Technology, and Politics is to discuss the ways in which social media platforms such as Twitter can serve as communication tools that foster action for various causes. In his article, Gladwell notes that some scholars believe that the internet and social media platforms enable an upgraded and new model of activism due to the “ease” and speed” of mobilizing causes through such outlets (Gladwell, pp. 8-9). However, Gladwell rejects such a simple assertion and, instead, argues that although these platforms can help mobilize particular movements, they alone are not enough to maintain