Summary Of The Great Success Of Nordstrom

This case describes the great success of the Nordstrom shoe stores across the United States. Nordstrom grew to be the largest independent shoe store in the United States. Their motto is "Nobody does it better than Nordstrom". The company became so successful that local governments supported and subsidized the opening of Nordstrom in their cities, as a means of city development and fighting unemployment. The company has developed an excellent reputation for customer service, despite the fact that it has 35,000 employees. The staff handbook contains only one rule "Use your best judgment in all situations". Employees are involved in the choosing the products sold at their stores, because the buying in the products has been decentralized.
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