Summary: Technologically Deterministic: Samsung Galaxy Gear Commercial '

Technologically deterministic: Samsung Galaxy Gear Commercial
The video is an advertisement for the Samsung Galaxy Gear smart watch. The video tries displaying the numerous uses the watch through two men competing over a woman. All of the conversation and actions in the video are very unreal and difficult to watch because how unrealistic/creepy some of the things said in the advertisement are. There are three main people in the video: Jack, the guy with the Samsung Galaxy Gear smart watch, the other guy who does not have the Samsung watch, and Amy, who the two men are competing for in the video. Jack is what Samsung is trying to portray you will be like if you have the watch and the other guy in the video is who you currently are without
The video makes it seem that because the one guy has the watch that he “wins” over the girl. The watch makes the guy “cooler” and more put together than the other guy in the video. The guy without the watch is made to look clumsy and foolish by showing him fumbling his phone off a ski lift trying to enter the girls phone number. And also when he drops wine glasses trying to check his phone (“Samsung Galaxy Gear smart watch”). The advertisement rather than making appear humans are in control of how technology is perceived makes it look like you are better if you have the new smartwatch. The man with the smartwatch is supposed to be made to look, act, and seem better than the guy that does not have the new
The author talks mainly about the watches uses and how he did not use most of them or found them not useful. The author related the watch to adoption of smartphones over previous cellphones. And how current smartphones have much worse battery life than the old cellphones, but most people are perfectly fine with the worse battery life to have the smart features. He, however believes that smartwatches are simply not worth the money and are not efficient to use. The only person in the article is the author and the main technology being talked about in the article is the Apple Watch. The article is written completely based off the author’s opinion on the smartwatch and does not take in other people’s opinions on the features that the smartwatch offers. The role of the smartwatch in this article is giving the author something to review and talk about in his article. The article is examining the change of watches. The author examines how smartwatches differ from your average watch and what features he uses on the smartwatch. The author said he only missed one smart feature from his Apple watch, and that was the ability to check the weather in the morning from his watch