This analysis is based on the ‘touchdown event’ in the Super Bowl in 2018, during the Philadelphia Eagles (PE) vs. New England (NE). The analysis aims to assess the video through three aspects; firstly through the media texts, secondly through the production perspective; and finally through the audience perspective.
Throughout the video one of the major instances that were replayed throughout was the touchdown event made by one of the players from the Philadelphia Eagles. The main reasons for its replay are to clarify the confusion on whether the move was successfully touched down or not. Although the final decision came positive for the Philadelphia Eagles, there is a deep …show more content…
This is mainly because there is a requirement to project creative, socio-cultural, and technological aspects, especially when it comes to the live telecast of an event such as Super Bowl. The live telecast of a grand event such as Super Bowl has always been done by leading sports channels such as ESPN and CNBC. It is also an important factor that many of the creative techniques and tools for covering big sports event was initially developed by these channels, in order to telecast them in the most creative and stylized manner. For this reason, there is always a pressure of industry standard over them to create contents that are above average for the world and the American audience. The effort and skills used in covering the Super Bowl are evident in the video, especially through the usage of multi-camera settings, appropriate color tones, and even though the correct positioning of the cameras during the entire event. David Rowe has asserted in his work ‘Sports, culture and media’ that it is extremely difficult even to imagine a sports event without multiple camera angles (53). And a similar notion was put forth by Barbara Morris and Joel Nydahl, as they asserted the multi-camera system has the capability to bifurcate a single action into differentiated indistinguishable parts of dramatic actions. Therefore, through this factors it becomes clear that there is an inequitable pressure on the media-producers to present the sports event in a spectacular and dramatic way possible for the audience. On another side, the technological aspect can also be perceived in the video through the usage much high-end equipment that they use during the events in order to make these multiple- angle possible and above all spectacular (eg: the usage steady cams in the most skilled way to cover the ground happenings in the Super Bowl