Sushi King Market Analysis
“According to the most recent figures, 60% of the restaurants fail within three years of the operation and others show the figure as high as 90%” (Ramy, 2008). A company cannot control all these factors of business environments for example domestic environment, global environment, political-legal environment, economic environment, technology environment and others.
Domestic Environment
Market analysis is one of the factors in domestic environment. Market analysis is to understand what challenges will be faced when operating in international or local markets. A company needs to invest a large amount of resources to analyze which products are most likely to be purchase by customers and distinguish themselves from their competitors. In the domestic environment, a firm can often predict customer preferences more easily. Firms must be close to their customers and build up a strong relationship with suppliers (Melanie, 2015). For example, Sushi King has many franchises but they have controlled well to face many competitors. Although Sushi King is the first company to introduce Japanese fast food in Malaysia, they have a vision to expand their outlets and branding regionally. (brand talk, 2007) In order to increase the customer base, Sushi King has come up with a membership drive for its customers. The application for membership is RM20-00 but …show more content…
Sushi King is a team based company where every individual is working towards the common goal of running a profitable business. Every employee is part and parcel of the business and they are treated fairly. The employee is trained to be a team and all will follow the same restaurant concept. The employee will follow the same processes of their goods and services and conduct the business according to the set values of the company in line with the customer’s demand in a hygienically
Domestic Environment
Market analysis is one of the factors in domestic environment. Market analysis is to understand what challenges will be faced when operating in international or local markets. A company needs to invest a large amount of resources to analyze which products are most likely to be purchase by customers and distinguish themselves from their competitors. In the domestic environment, a firm can often predict customer preferences more easily. Firms must be close to their customers and build up a strong relationship with suppliers (Melanie, 2015). For example, Sushi King has many franchises but they have controlled well to face many competitors. Although Sushi King is the first company to introduce Japanese fast food in Malaysia, they have a vision to expand their outlets and branding regionally. (brand talk, 2007) In order to increase the customer base, Sushi King has come up with a membership drive for its customers. The application for membership is RM20-00 but …show more content…
Sushi King is a team based company where every individual is working towards the common goal of running a profitable business. Every employee is part and parcel of the business and they are treated fairly. The employee is trained to be a team and all will follow the same restaurant concept. The employee will follow the same processes of their goods and services and conduct the business according to the set values of the company in line with the customer’s demand in a hygienically