STRUCTURE
This diagram shows about the functional head and their different function.
In this above diagram, CEO has overall control over the different action taken by the company within the nation and international. CEO has the direct control over the head finance, head business department, head supply chain, head purchase and head quality assurance. And dotted line indicates that the CEO has the indirect control over the other functional head.
This diagram states about the organisation structure
Organisational hierarchy Here the CMD appoints the head of different departments like finance, business development, quality assurance, supply chain, purchase. Company is having one separate department for its Denmark operation handling. Company is involving all levels of employees for taking decisions. But the strategic decisions are taken by the top level management only. Here lower medium level employees are not allowed in decision making process, but the higher medium level employees are involved in process. Company has appointed heads for a small business unit department also, so small decisions can be made by them and other upper level heads can do their work better and with less stress.
DEPARTMENTAL ANALYSI S
Marketing department Marketing is very vital function in any industry. Every company has to handle its marketing function with care. As the whole world is turning in to a global market, marketing function is getting more and important in every company.The term marketing is changing in the world. Now selling product by advertising in the presentation for public at for the investors and public. It is not the only function of marketing. But in this new world Marketing puts weight age on satisfying consumer needs. If the market does a good Job understanding consumer needs, develops product that provide superior value and price, distributes& promotes them