Process of Strategic Management
In order to decide and make a decision as to how to manage the business, how to determine goals, make plans then take strategic decisions accordingly; it is important to do the SWOT and the PEST analysis. The SWOT analysis of Zircu shows that it has strengths like in UAE it is one of the largest distributers, producers and sellers of plastic products …show more content…
The CEO is the head of the company and is responsible for every single division of the company regardless of which country the division is, but the group CEO is responsible for the particular geographic location that they have been appointed for so, for instance, the group CEO of UAE is responsible only for UAE and not for the company’s division in Libya or Egypt. Followed by the group CEO is the top management that is the executive managers who are the highest authority when it comes to any decisions that would impact workers or any communication that workers need to have with the person of most authority or highest position then that is the executive manager. The executive managers have different department they look after such as supply, production, finance, etc. Followed by the executive manager is the engineer who is responsible for working with the executive manager on how to improve the production process, working of machines, what technology to bring in, what technical changes are needed in the company. This engineer has a group of engineers that work under him to ensure if any problem occurs in machinery or processing; then they are able to resolve that problems. Equivalent to the QC Engineer is the sales manager. His department and role is completely different from the Engineer, but their position on the rostrum or their position in the …show more content…
A work force which is not motivated or feels demotivated lacks the will to work hard for themselves or the organization. According to business managers; motivation is a derived factor and it can be derived by factors such as an incentive system. At Zircu there is a yearly reward system which helps motivate individuals. This award system ensure that every individual is motivated to work hard and if they work hard they are appreciated and made to feel special so that others wish to get the same reward and work harder and the same individual also wishes to retain his title as employee of the year and hence wishes to work harder and maintain his position. Moreover, there is a promotional system where every individual who works hard and does well and helps bring a positive change in the organization and make the organization achieve any one of its goals is rewarded by giving him a higher position, higher pay and more fringe benefits which help motivate them to work harder so they are also able to achieve the higher position as their