Swat Analysis Samsung

Strength * Samsung enjoys the widest range of product portfolio which includes Mobile phone, Tablet, TV/Audio/Video, Camera, camcorder, Home appliance, pc, peripherals, printer, memory cards and other accessories * Samsung holds significant market share in most of the product categories * Samsung is NO.2 in terms of market share in mobiles, it captured Nokia’s market share by superior innovation in smart phones * Samsungs is the best in terms of design features and technology. It was the first to introduced dual screen mobiles , 65k TFT/LCD colour phone, first phone with polyphonic ringtones, phones with rotating lens, thinnest and lightest note pad etc * Samsung enjoys the first mover advantage in terms of introducing advance features in LCD, refrigerator, Air conditioner etc. It introduced the world’s smallest MP3 player and India’s first 17” TFT-LCD-TV monitor. * Samsung took advantage of the growing economy of Asian market by setting up manufacturing plant in India there by reducing logistics and supply chain costs. * Samsung brand value increased by 80% in past three years
Weakness
* Samsung Mobile launched a series of Smart phones recently which led to cannibalization * The demand for LCD panels is expected to decline in the future * Still Nokia is considered to be the most preferred product in India in terms of ease of use, reliability and resale value * Chinese products focus on economies of scale and dump into Indian market for lesser cost. This results in reduction of sales * Samsung is a hardware leader but has too much of dependence for software from other parties. * Online stores which sell a wide range of products are giving better deals as they don’t incur cost in distribution channel
Opportunity
* Samsung is planning to make the air-condition product category more strong with unique technology called ‘Triple protection proposition’ * Samsung is the India’s official ‘Olympic partner’ for