Swot
SWOT Analysis | Strength | 1. Acer group employs 8000 employees across the globe2. Operational Efficiency, tight control on Overhead Costs3. It has huge network, in around 38 countries so it works on Economies of Scale4. Acer’s aggressive price strategy, particularly suitable to a time of economic recession | Weakness | 1. Less prescence in B2B market when compared to Dell or Lenovo
2. It has limited product portfolio for midsize business
3. Market share growth is slow due to competition; Fake products/ imitations affects sales | Opportunity | 1. Economic downturn, which favours low-price products2. Growth of Mobile PCs in Homes in emerging markets, where brand preferences are weaker 3. Growth into the Chinese market4. Growth into midsize-business markets5. Reaching large numbers of customers by targeting various segments through multiple brands and by joint ventures in various countries | Threats | 1. Continued Price Decline in Mobile PCs, due in part to mini-notebooks, tablets, smartphones which erodes margins and profitability2. Dell's expansion into indirect sales3. Samsung’s entering into Computer mobile PC’s4. Increased competition due to the movement toward disintegrated computer components |
History
ACER's history
80 years ago, on 1 April 1930, two staff members, Ken Cunningham, the inaugural chief executive and secretary Mary Campbell, established ACER's first office in two rooms of the T&G building on the corner of Collins and Russell Streets in central Melbourne. By the end of the 1930s ACER's total staff had expanded to five.
From that humble beginning ACER has grown into one of the world's leading educational research bodies with an expanding national and international presence. Eight decades after the organisation was founded, ACER has more than 300 staff working in offices in Melbourne, Sydney, Brisbane, Perth, Adelaide, Dubai and Delhi. This article briefly outlines the ACER journey.
ACER was established in 1930 with a
2. It has limited product portfolio for midsize business
3. Market share growth is slow due to competition; Fake products/ imitations affects sales | Opportunity | 1. Economic downturn, which favours low-price products2. Growth of Mobile PCs in Homes in emerging markets, where brand preferences are weaker 3. Growth into the Chinese market4. Growth into midsize-business markets5. Reaching large numbers of customers by targeting various segments through multiple brands and by joint ventures in various countries | Threats | 1. Continued Price Decline in Mobile PCs, due in part to mini-notebooks, tablets, smartphones which erodes margins and profitability2. Dell's expansion into indirect sales3. Samsung’s entering into Computer mobile PC’s4. Increased competition due to the movement toward disintegrated computer components |
History
ACER's history
80 years ago, on 1 April 1930, two staff members, Ken Cunningham, the inaugural chief executive and secretary Mary Campbell, established ACER's first office in two rooms of the T&G building on the corner of Collins and Russell Streets in central Melbourne. By the end of the 1930s ACER's total staff had expanded to five.
From that humble beginning ACER has grown into one of the world's leading educational research bodies with an expanding national and international presence. Eight decades after the organisation was founded, ACER has more than 300 staff working in offices in Melbourne, Sydney, Brisbane, Perth, Adelaide, Dubai and Delhi. This article briefly outlines the ACER journey.
ACER was established in 1930 with a