SWOT Analysis
The business plan for JavaNet outlines the start up of an Internet Cafe. In reviewing the business plan for the SWOT analysis these are the items discovered. The strengths of the proposed business are these, it will be managed by one person. This gives the business the opportunity to adapt quickly to changes in the market place. Another strength found in the plan is the business will establish a comfortable, well kept, homey atmosphere being planned. The business plans to ensure that it's customers have a comfortable visit while at the cafe. First and foremost the business is a coffee house. JavaNet needs to provide quality baked good and coffee. This will be a strength for the business if the continue to provide these top quality products. The second portion of the business focuses on the Internet access, “Cyber”, portion of the business. The strength in this area comes from providing state of the art computer equipment. This equipment will make it enticing for users to want to come tho the cafe. The on site staff, full time Technical support employee will also be a positive for the business, as well as ensuring that the regular employees are computer literate. Ensuring that the staff has a friendly, customer oriented attitude will also ensure the success of the business. Finally, providing the training to those who are new to the Internet will establish a client base that is loyal to the Cafe, keeping them coming back for more Internet access, training, coffee and baked goods. Weakness associated with the business plan, first having only one management person with one view point can be restrictive on the business and how and when it moves forward. The dependency on outside vendors for baked goods, coffee products and Internet services can have pitfalls if the wholesale business being dealt with becomes unstable in some way. There are also problems with the rising cost of wholesale goods. These