Swot Analysis Kenny Rogers vs Nandos
1.a) Explain the meaning of ‘interorganizational’ in relation to marketing channel.
Management of the marketing channel involves the use of interorganizational management (managing more than one firm) rather than intraorganizational management (managing one firm). They are seen as sets of interdependent organizations which, by an exchange of outputs, are involved in the process of making a product or service available for consumption.
Interorganizational, that is a marketing channel is not just one firm doing its best in the market whether that firm is a manufacturer, wholesaler or retailer. Rather, many entities are typically involved in the business of channel marketing. Each channel member depends on the others to do their jobs.
The agencies or institutions involved in the channel structure rely upon each other to perform essential marketing functions. For example, a big retailer like Tesco relies upon many suppliers to deliver a wide variety of merchandise that it offers in all its stores in the right quantities, at the right time and of the right qualities.
It is this interdependency that reflects the systems approach of marketing channels. A system consists of a set of interrelated and interdependent components or subsystems which together produce an output. If any of the subsystems is not functioning well, the whole system will be jeopardized.
Therefore, marketing channels evolve through channel structures that are made up of agencies or firms that carry out relevant interrelated functions. Such functions have to be well coordinated to enable the marketing channel to operate effectively.
b) Discuss the distribution tasks perform by manufactures and those performs by the wholesalers. CARRYING STOCKS
Closely related to the assembling function is the function of storing or holding stocks. It has been seen that there is a time gap between the production and the consumption. Neither the production nor the consumption of goods takes place in
Management of the marketing channel involves the use of interorganizational management (managing more than one firm) rather than intraorganizational management (managing one firm). They are seen as sets of interdependent organizations which, by an exchange of outputs, are involved in the process of making a product or service available for consumption.
Interorganizational, that is a marketing channel is not just one firm doing its best in the market whether that firm is a manufacturer, wholesaler or retailer. Rather, many entities are typically involved in the business of channel marketing. Each channel member depends on the others to do their jobs.
The agencies or institutions involved in the channel structure rely upon each other to perform essential marketing functions. For example, a big retailer like Tesco relies upon many suppliers to deliver a wide variety of merchandise that it offers in all its stores in the right quantities, at the right time and of the right qualities.
It is this interdependency that reflects the systems approach of marketing channels. A system consists of a set of interrelated and interdependent components or subsystems which together produce an output. If any of the subsystems is not functioning well, the whole system will be jeopardized.
Therefore, marketing channels evolve through channel structures that are made up of agencies or firms that carry out relevant interrelated functions. Such functions have to be well coordinated to enable the marketing channel to operate effectively.
b) Discuss the distribution tasks perform by manufactures and those performs by the wholesalers. CARRYING STOCKS
Closely related to the assembling function is the function of storing or holding stocks. It has been seen that there is a time gap between the production and the consumption. Neither the production nor the consumption of goods takes place in