SWOT Analysis of Apple Company: The Future of Advance Technology and Gadgets
Table of Contents
1. Product segments that Apple compete in & position against its competitors
2. 1.1. Product segmentation 2 1.2. Apple’s positioning 4 1.3. Apple’s products against its competitors 4
2. Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis 5
3. Apple Board Structure 3.1. Board of Directors 9 3.2. Criticisms of Apple’s board 9 3.3. Reforms in corporate governance 10
4. Apple’s succession plan 4.1. Benefits of its secretive approach 12 4.2. Lack of transparency 14
5. Apple’s selection of Tim Cook 5.1. Future strategies 15 5.2. Opinions
6. Challenges faced by Tim Cook 6.1. Porter’s 5 Forces 16 7. Update on Apple’s performance 7.1. Share Prices & Market Sales 19
1. Product segments that Apple compete in & position against its competitors
Apple Inc. is known for its innovative products and ingenious advertisements. It trail blazed the entire technology and software industry, with the launch of its products. Apple enjoys loyal brand following as compared to its competitors.
1.1. Product segmentation
Apple sells iPhone, iPad, Macintosh, Apple Watch, Apple TV and iPod. These products are supplemented and integrated by Apple’s very own iCloud and iTunes. iPhone: A unique touch-based interface with a revolutionary operating system delivering a computer based system. iPad: A multimedia, tablet style computer, which allows users to check their emails and browse online.
Macintosh: Sleek laptops that run on Apple’s very own software.
Apple Watch: Touch screen interface on your wrist-watch.
Apple TV: Provides viewers with High Definition (HD) quality. iPod: Portable digital music player. iCloud: Synchronises and stores users’ data. iTunes Store: Online store to purchase and download items.
Apple’s customers are a loyal crowd and a discerning group who are willing to fork
1. Product segments that Apple compete in & position against its competitors
2. 1.1. Product segmentation 2 1.2. Apple’s positioning 4 1.3. Apple’s products against its competitors 4
2. Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis 5
3. Apple Board Structure 3.1. Board of Directors 9 3.2. Criticisms of Apple’s board 9 3.3. Reforms in corporate governance 10
4. Apple’s succession plan 4.1. Benefits of its secretive approach 12 4.2. Lack of transparency 14
5. Apple’s selection of Tim Cook 5.1. Future strategies 15 5.2. Opinions
6. Challenges faced by Tim Cook 6.1. Porter’s 5 Forces 16 7. Update on Apple’s performance 7.1. Share Prices & Market Sales 19
1. Product segments that Apple compete in & position against its competitors
Apple Inc. is known for its innovative products and ingenious advertisements. It trail blazed the entire technology and software industry, with the launch of its products. Apple enjoys loyal brand following as compared to its competitors.
1.1. Product segmentation
Apple sells iPhone, iPad, Macintosh, Apple Watch, Apple TV and iPod. These products are supplemented and integrated by Apple’s very own iCloud and iTunes. iPhone: A unique touch-based interface with a revolutionary operating system delivering a computer based system. iPad: A multimedia, tablet style computer, which allows users to check their emails and browse online.
Macintosh: Sleek laptops that run on Apple’s very own software.
Apple Watch: Touch screen interface on your wrist-watch.
Apple TV: Provides viewers with High Definition (HD) quality. iPod: Portable digital music player. iCloud: Synchronises and stores users’ data. iTunes Store: Online store to purchase and download items.
Apple’s customers are a loyal crowd and a discerning group who are willing to fork