SWOT Analysis of Distribution Channel of Coca-Cola
SWOT ANALYSIS OF DISTRIBUTION CHANNEL OF COCA-COLA
STRENGTH-
* Dedicated staff. * Sufficient manpower. * Good ware-house management. * Better co-ordination of employees. * Good field-work by PSR. * Excellent market approach. * Frequently order and supply makes better availability of products in market. * RED and MD works makes great execution of marketing of products. * Reach-out of products in all market through proper delivery system.
WEAKNESSES-
At ware-house * High labor turnover. * Poor working environment. * Unavailability of needy things (water, first-aid, etc.) to workers. * Lack of skilled labor and proper supervision. * Lack of managed workings.
Field work * Gap between order and supply. * Ignorance towards small shops for delivery of products. * Low communication skills of sales persons and PSR’S. * Lack of Day to day planning and evaluation of performance. * Need for proper training of PSR’s for how to communicate and convince to retailers.
OPPORTUNITY-
* Wide range of market. * Strong capturing in market. * Brand image and brand value of the product pull customers towards our brand. * Having in-house production of coke products.
THREADS-
* Competitors’ brand value and brand image. * Global competition among beverages. * Many domestic and local beverages products. * Changing environment of business and culture.
SUGGESTIONS-
* Improvement of workings of workers through providing needy things (water, first-aid, tea) to workers. * Improvement of working environment in ware-house, depot. * Give on the job or demonstration training to workers and employees. * Training to PSR and Sales persons to train them for how to communicate and convince the customers. * Assign specific parson for specific market so that he can make such relations with customers and they can know him by our brand. * Make day to day planning and
STRENGTH-
* Dedicated staff. * Sufficient manpower. * Good ware-house management. * Better co-ordination of employees. * Good field-work by PSR. * Excellent market approach. * Frequently order and supply makes better availability of products in market. * RED and MD works makes great execution of marketing of products. * Reach-out of products in all market through proper delivery system.
WEAKNESSES-
At ware-house * High labor turnover. * Poor working environment. * Unavailability of needy things (water, first-aid, etc.) to workers. * Lack of skilled labor and proper supervision. * Lack of managed workings.
Field work * Gap between order and supply. * Ignorance towards small shops for delivery of products. * Low communication skills of sales persons and PSR’S. * Lack of Day to day planning and evaluation of performance. * Need for proper training of PSR’s for how to communicate and convince to retailers.
OPPORTUNITY-
* Wide range of market. * Strong capturing in market. * Brand image and brand value of the product pull customers towards our brand. * Having in-house production of coke products.
THREADS-
* Competitors’ brand value and brand image. * Global competition among beverages. * Many domestic and local beverages products. * Changing environment of business and culture.
SUGGESTIONS-
* Improvement of workings of workers through providing needy things (water, first-aid, tea) to workers. * Improvement of working environment in ware-house, depot. * Give on the job or demonstration training to workers and employees. * Training to PSR and Sales persons to train them for how to communicate and convince the customers. * Assign specific parson for specific market so that he can make such relations with customers and they can know him by our brand. * Make day to day planning and