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Swot Analysis Of Fairwood

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Swot Analysis Of Fairwood
A. CompanyProducts!
Summery of Information!
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Fairwood’s menu combines Chinese, Japanese and Western cuisine and is split into breakfast, lunch, afternoon tea and dinner, 4 menu times. In breakfast time(7a.m-11a.m), there are 9 types of food can choose, Ah Wood sunny side up, Ah Wood Scrambled Eggs, Pork Sausages, Super Value Breakfast, Quaker Oatmeal, Macaroni In Italian Tomato soup, Udon In Soup, several types of Soup Noodle and Homemade Chinese Style Breakfast such as Glutinous Rice with Chicken, Pan-fried Turnip Cake and Congee. In lunch time(11a.m-2p.m), it has Roasted Meat, Ah Wood Special (Curry), Green Light Zone, No MSG Added, Student Meal for the students from near school, Claypot Rice. In tea time(2p.m-6p.m), there are Value Tea
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To meet their mission make all its customers can ‘enjoy great food, live a great live’. Fairwood spends lots of times and energy to the improvement of society. Reviewing these years, Fairwood launched some CSR campaigns such as, ‘ $4 Meal Campaign’, ‘Gives Warmth Campaign’ and ‘Breakfast Give-Out Campaign’. ‘Gives Warmth Campaign’ is trying to help the lower income neighborhoods by providing them free glutinous rice with chicken to give them warm and full. Fairwood also cooperate with St. James Settlement and organized ‘Breakfast Give-Out Campaign’. Providing the hot breakfast to the students in need to give them energy.!
D. Employee Benefit!
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For the employees, Fairwood offers free meals to them in their duty. The employees are also offered paid meal time. In festival, they also have party gathering, gift packs and they can have priority new product tasting. To improve the employees’ work-life balance, Fairwood organizes them lots of after-hours leisure activities including birthday parties, travel tours, Chinese New Year mass greeting gatherings,etc. Travel allowances and special holiday allowances. A number of benefits which is including, medical, educational, children’s education funding and even shopping discounts.!
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Also,Fairwood keep focus on developing career programs and training courses to equip workers with the required technical and management to encourage their sense of belonging.Nowadays, Fairwood is facing the challenges of labour shortage and it is become more difficult to recruit experienced staff. To tackle this risk, Fairwood has pledged to step up efforts to attract talented workers by offering comprehensive staff development programs.It also try to create a happy and nurturing culture within the organization to build a happy working team.

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