Swot Analysis Of Marmite
Contents
1.0 Introduction
1.1 Marmite
2.0 Consumer Behaviour
2.1 Motivations and involvement
2.2 How Marmite attempts to attract and retain customers
2.3 Appealing to attitudes and values
3.0 Marketing Mix
3.1 Product
3.2 Price
3.3 Place
3.4 Promotion
4.0 Conclusion
4.1 Recommendations
4.2 Conclude
5.0 Reference
Word Count 2154
Principles of Marketing Assignment
1.0 Introduction
The purpose of this report is to evaluate Marmite, using appropriate behavioural theories to analyse how the brand attracts and retains its customers through decision-making processes, motivation, values and attitudes. Applying a marketing mix analysis of the product with alternative marking models and strategies.
1.1 …show more content…
(Reference)
Figure 1: Maslow’s hierarchy of needs
The decision making model outlined by Engle, Blackwell and Miniard (1990) allows for a framework to for further analysis of a consumers motivation through 5 stages. These are problem recognition, information search, information evaluation, decision and post-purchase evaluation. See Figure 2
Figure 2: Engel, Blackwell and Miniard, Decision making process
With the models application to Marmite, due to the product being of a fast moving nature and a Low involvement purchase, “low-risk and low -involvement decision that are made quickly” (Brassington & Pettitt 2012). These factors suggest that the purchase will be carried out without the completion of the model as once the problem recognition stage is reached all others steps are of little significance to the customer. The purchase is more likely to be affected by …show more content…
The customer’s presentation of cognitive attitudes to marmite as it is seen has healthy. Although it may not be seen to represent value for money as it has no direct competition on the market place so value may not come into question. The campaigns can be seen to draw directly to the consumers affective attitudes, these can be seen as those of a positive and negative nature involving some emotional behaviour. Marmite is particularly relevant in this area when talking about its love it or hate it campaigns in the past. The company attracted over 350,000 consumers within four weeks of the launch of its “Love Hate” electoral campaign. This shows an effective strategy captivating emotion of the consumer to vote on its stance opening up the exposure not only to the existing customer but also those that can be seen to not enjoy its strong
1.0 Introduction
1.1 Marmite
2.0 Consumer Behaviour
2.1 Motivations and involvement
2.2 How Marmite attempts to attract and retain customers
2.3 Appealing to attitudes and values
3.0 Marketing Mix
3.1 Product
3.2 Price
3.3 Place
3.4 Promotion
4.0 Conclusion
4.1 Recommendations
4.2 Conclude
5.0 Reference
Word Count 2154
Principles of Marketing Assignment
1.0 Introduction
The purpose of this report is to evaluate Marmite, using appropriate behavioural theories to analyse how the brand attracts and retains its customers through decision-making processes, motivation, values and attitudes. Applying a marketing mix analysis of the product with alternative marking models and strategies.
1.1 …show more content…
(Reference)
Figure 1: Maslow’s hierarchy of needs
The decision making model outlined by Engle, Blackwell and Miniard (1990) allows for a framework to for further analysis of a consumers motivation through 5 stages. These are problem recognition, information search, information evaluation, decision and post-purchase evaluation. See Figure 2
Figure 2: Engel, Blackwell and Miniard, Decision making process
With the models application to Marmite, due to the product being of a fast moving nature and a Low involvement purchase, “low-risk and low -involvement decision that are made quickly” (Brassington & Pettitt 2012). These factors suggest that the purchase will be carried out without the completion of the model as once the problem recognition stage is reached all others steps are of little significance to the customer. The purchase is more likely to be affected by …show more content…
The customer’s presentation of cognitive attitudes to marmite as it is seen has healthy. Although it may not be seen to represent value for money as it has no direct competition on the market place so value may not come into question. The campaigns can be seen to draw directly to the consumers affective attitudes, these can be seen as those of a positive and negative nature involving some emotional behaviour. Marmite is particularly relevant in this area when talking about its love it or hate it campaigns in the past. The company attracted over 350,000 consumers within four weeks of the launch of its “Love Hate” electoral campaign. This shows an effective strategy captivating emotion of the consumer to vote on its stance opening up the exposure not only to the existing customer but also those that can be seen to not enjoy its strong