Swot and Pestel on Ferrero and Morocco
FERRERO
SWOT
For the SWOT Analysis we have the Strengths and Weaknesses of the company and the Opportunities and Threats that the company might face in the new Market of Morocco.
We acknowledge as strengths the high in quality products that Ferrero produces and more specific Nutella and also the worldwide awareness the Ferrero Brand causes. With these main factors Ferrero can depend on for its expansion among the globe and be able to attract more and more customers every day, every hour. People just by hearing the name Ferrero or Nutella will be always more keen to buy a product from this company than from another more infamous one. Furthermore the packaging of the product by itself can promote it and have an instant customer recognition.
We also believe that the great amount of funds that the company has at its disposal is a huge advantage, because in case there is need for money to promote more the products or to save the company's face from a bad situation they could do it very easily and without worrying on where they'll find the funds.
We can consider as weaknesses the company not investing a lot in advertising, so there are very few and rare ad campaigns which do not help a lot for improving the brand awareness for the company and its products. Also the perception that chocolates and chocolate confectioneries are unhealthy might be a reason for consumers not to buy the company's products. Concerning now the Nutella itself a great weakness is that one of its ingredients is palm oil which production causes deforestation and is really environmental unfriendly so people with environmental concerns will not buy it and maybe do a negative marketing of the product.
Now, on the industrial part, we think that a great opportunity is the ability of the company to launch new products and reach more people and more maybe forgotten target groups, such as the diabetics.
Also, what Ferrero produces and sells can be considered as an affordable indulgence, an affordable
SWOT
For the SWOT Analysis we have the Strengths and Weaknesses of the company and the Opportunities and Threats that the company might face in the new Market of Morocco.
We acknowledge as strengths the high in quality products that Ferrero produces and more specific Nutella and also the worldwide awareness the Ferrero Brand causes. With these main factors Ferrero can depend on for its expansion among the globe and be able to attract more and more customers every day, every hour. People just by hearing the name Ferrero or Nutella will be always more keen to buy a product from this company than from another more infamous one. Furthermore the packaging of the product by itself can promote it and have an instant customer recognition.
We also believe that the great amount of funds that the company has at its disposal is a huge advantage, because in case there is need for money to promote more the products or to save the company's face from a bad situation they could do it very easily and without worrying on where they'll find the funds.
We can consider as weaknesses the company not investing a lot in advertising, so there are very few and rare ad campaigns which do not help a lot for improving the brand awareness for the company and its products. Also the perception that chocolates and chocolate confectioneries are unhealthy might be a reason for consumers not to buy the company's products. Concerning now the Nutella itself a great weakness is that one of its ingredients is palm oil which production causes deforestation and is really environmental unfriendly so people with environmental concerns will not buy it and maybe do a negative marketing of the product.
Now, on the industrial part, we think that a great opportunity is the ability of the company to launch new products and reach more people and more maybe forgotten target groups, such as the diabetics.
Also, what Ferrero produces and sells can be considered as an affordable indulgence, an affordable