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Swot of Harley Davidson

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Swot of Harley Davidson
SWOT ANALYSIS OF HARLEY DAVIDSON
|STRENGTHS |Well Known Name. |Aged Customers Mass |WEAKNESSES |
| |Coolness. |Production Capacity | |
| |Leader in Motorcyle |Not Appeal to Women | |
| |Sector. |and Youth | |
| |Latest Thecnology are | | |
| |Used. | | |
|OPPORTUNITIES |Potential Young |Chinese Copy Producter. |THREATS |
| |Customer Groups. |Competition with | |
| |Clothıng and Fashıon Accessorıes |Japanese Manufacturers. | |

Firstly I would like to start by history of Harley Davidson. I will give you some general information about the company. Then, I will mention the problems that the company has today. Finally, I will summarize my presentation with some suggestions.

Harley Davidson was established by William Harley and Arthur Davidson in 1903 at Milwaukee, USA and the first motorized bicycle was produced. Harley Davidson provides financial services such as wholesale and retail financing and insurance programs. Harley Davidson primarily operates in the US and Europe. Market share in USA is 25% and in Europe 70%. Employs about 9.700
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