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Swot of Lego

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Swot of Lego
SWOT Analysis
LEGO GROUP

Strenght: 1. LEGO Group in terms of sales is the world’s sixth-largest toy manufacturer[1]. 2. The Lego Group company today provides toys, experiences and teaching materials for children in more than 130 countries; 3. LEGO.com is the official website of the LEGO Group. The website is made on 16 languages; 4. The Lego group has built up the brand, it developed the larger Duplo series[2]. LEGO DUPLO - fun to the youngest; 5. Legoland theme parks are very popular, each park receives around 1.4 million visitors per year[3]. Parks located in Windsor, England, Carlsbad, California and Günzburg, Germany; 6. LEGOLAND Discovery Centres are also popular and are based on all the popular LEGO products and invites families to explore an interactive world of exciting and educational fun[4]; 7. The LEGO Club has 2.7 million members worldwide. 8. LEGO Education is involved in many projects throughout the world – often in conjunction with local education authorities[5]. 9. LEGO bricks are the world-famous; 10. LEGO helps for childrens creativity through playing and learning. LEGO is free-form play, and Lego's popularity can be attributed to the amount of imagination children use to build with the bricks[6]; 11. LEGO brick is allready in the virtual world. Not only in the form of online activities on www.LEGO.com, but also by means of electronic games for the popular game platforms[7]. 12. Childrens can make their own design for toys in the web site. LEGOfactory.com, where anyone can download a LEGO Digital Designer and build his own LEGO model. The LEGO Group now gives children the opportunity to build their own virtual models on the computer – and then have the bricks to the physical LEGO model sent by post[8]. 13. Video game - LEGO Star Wars II: The Original Trilogy, has been a top-selling game; 14. LEGO high-tech - LEGO Mindstorms NXT for kids over 10 allowing them to
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