Strength:
Strength of AHL are as follows
Qualified and well trained staff
Biggest sale network
Best production plant
Financial strong
Biggest market share
People trusted products
High quality products
ISO certified
Resale value
Customer Care
Customized part
Brand image
Availability of parts
Best delivery process
1. Qualified and well trained staff: They have Qualified and well trained staff as they select employee after taking them through tough process. After their selection, they invest on their different trainings according to their needs. Through this they can easily maintain their qualified and trained staff. It helps them in increasing their productivity because there employees work effectively and efficiently.
2. Biggest sale Network: AHL also have biggest sale network, which means ease in availability of product. There dealers are all over Pakistan. Through this customers attract towards them because they can easily buy their product from their own city or town.
3. Best production plant: AHL also have Best production plant which is available in SKH and KHI. Best machinery in Pakistan is available there. Almost each and every machinery is imported from JAPAN. AHL has latest technologies in machineries.
4. Financial strong: Now Atlas Honda is also financial strong as they are running a whole group named ATLAS, so it is also a big strength. They can easily finance their business. Through it they can easily expand their business.
5. Biggest market share: AHL have biggest market share in Pakistan. Almost 50% of the bikes are sold by AHL in Pakistan. Peoples of Pakistan have high trust on AHL. So they prefer taking products from AHL.
6. People Trusted Products: As AHL is market leader so people have blind trust on it. Through