SWOT Table Analysis and Interpretation
SWOT Table Analysis and Interpretation
As we go along, we have introduced about Audi Sedan A3’s market trends which included the introduction about opportunities and threats of SWOT table. We know that Audi is product that came from Germany with high quality and technology. It targets toward the individuals, young people who are looking for luxury, premium cars with providing hatchback segment. So, here are the analysis and interpretation of SWOT table (Figures 2 & 3).
Audi A3 Sedan SWOT Analysis
Strengths
Weaknesses
Luxury brand names
Good stylish design and image
Produce wide range of Audi vehicles (A3, TT, A4)
Cost advantage
Patents & high technology
Higher maintenance and handling costs
Costly to produce
Opportunities
Threats
Expending large Asian market in China & India
Focusing on Generation Y
Consumer demand (Green)
Arrival of new technology
Room for market growth because of the competition between Audi and others
Removal of industry barrier
Increasing fuel cost
Other competitors go after Generation Y
Other car companies offer Same for the lower price
Urbanization is forcing less reliance on auto
Consumer pressure (Green)
Figure Audi A3 Sedan SWOT Analysis
Interpreting the SWOT
Audi Sedan A3
Strengths – S
1. Brand perception(4 rings symbol)
2. New stylish design
3. High technology
Weaknesses – W
1. High cost
2. Limited dealers in the U.S (headquarter is located in Germany)
Opportunities – O
1. New markets
2. MMI® touch handwriting-recognition technology
3. Demand for luxury cars
SO strategies
Develop new models with high technology and charge with affordable price = Attacking strategies
WO strategies
Reducing costs by improving the gas mileage and sustainability. In addition, manufacturer parts original in Germany = Build strengths for attacking strategies
Threats – T
1. Customer choice
2. New entrants
3. New competitive products
4. Other big giants for competition
5. High fuel cost
ST
As we go along, we have introduced about Audi Sedan A3’s market trends which included the introduction about opportunities and threats of SWOT table. We know that Audi is product that came from Germany with high quality and technology. It targets toward the individuals, young people who are looking for luxury, premium cars with providing hatchback segment. So, here are the analysis and interpretation of SWOT table (Figures 2 & 3).
Audi A3 Sedan SWOT Analysis
Strengths
Weaknesses
Luxury brand names
Good stylish design and image
Produce wide range of Audi vehicles (A3, TT, A4)
Cost advantage
Patents & high technology
Higher maintenance and handling costs
Costly to produce
Opportunities
Threats
Expending large Asian market in China & India
Focusing on Generation Y
Consumer demand (Green)
Arrival of new technology
Room for market growth because of the competition between Audi and others
Removal of industry barrier
Increasing fuel cost
Other competitors go after Generation Y
Other car companies offer Same for the lower price
Urbanization is forcing less reliance on auto
Consumer pressure (Green)
Figure Audi A3 Sedan SWOT Analysis
Interpreting the SWOT
Audi Sedan A3
Strengths – S
1. Brand perception(4 rings symbol)
2. New stylish design
3. High technology
Weaknesses – W
1. High cost
2. Limited dealers in the U.S (headquarter is located in Germany)
Opportunities – O
1. New markets
2. MMI® touch handwriting-recognition technology
3. Demand for luxury cars
SO strategies
Develop new models with high technology and charge with affordable price = Attacking strategies
WO strategies
Reducing costs by improving the gas mileage and sustainability. In addition, manufacturer parts original in Germany = Build strengths for attacking strategies
Threats – T
1. Customer choice
2. New entrants
3. New competitive products
4. Other big giants for competition
5. High fuel cost
ST