Integrated Business Topics/BUS475
Strategic Plan, Part II: SWOTT Analysis
The purpose of this paper is a synopsis that the author will analyze seven of the forces and trends that Lusti Laundromat must take into consideration including economic, legal and regulatory. The author will describe how the company adapts to changes, and analyze the supply chain operations. By identifying the major issues or opportunities that the company faces with the synopsis, the author can generate a hypothesis surrounding each issue and research questions. The author will conclude by identifying the circumstances surrounding each issue, classifying the circumstances; attributing the importance of each classification; and test the accuracy of the importance for each classification.
Strategic Planning is a tool the organizations use to concentrate its energy, to ensure that the workforce and all members of the company are working towards the same goal previously establish. The primary purpose of strategic planning is to assess and adjust the organization’s direction in response to a changing environment. Strategic planning is necessary to allow the firm to keep its competitive advantage, and that is what makes the difference on successful companies. For Lusti Laundromat, a coin laundry store in South Florida, the administration understand the importance of strategic planning to pursue the goals previously set and to make sure the workforce meets the standards of the organization. Given the success achieved so far Lusti Laundromat management decided to expand and open more stores throughout South Florida. The main tool in order to get started with this expansion is a SWOTT analysis, which helps give a picture of the internal and external forces and trends. SWOTT is a short term for Strengths, Weaknesses, Opportunities, Threats, and Trends that any company faces. Pearce & Robinson (2009) states,” It is based on the assumption that an
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