In this paper, we mainly focus on the relationship between tourism destination and tourism industry. We take Sydney as an actual case to analyze the management, marketing and interrelationship between industry and destination. The tourism industry brings an array of benefits and in part the 6.8 million people of New South Wales depend on it. Tourism provides jobs and generates tax revenues that fund government programs and services, contributing to the State’s quality of life. It creates and uses facilities that benefit residents across New South Wales. Sydney as one of the most popular destination in New South Wales, has the natural beauty, rich blend of cultures, energy and appetite make the harbors city a prime source of creativity and innovation. The
Tourism NSW
Tourism NSW is the State Government's tourism agency. It markets NSW tourism destinations and experiences and provides advice and direction on the development of sustainable tourism within the State. Sydney as on of the most successful tourism destination in Australia, the contribution of Tourism NSW should never be overlooked.
In the destination management, Tourism NSW as a government agent has many special advantages in various aspects.
• marketing NSW destinations and holiday experiences to domestic and international markets
• working with, and providing advice to, industry, other government agencies and key stakeholders about the development of sustainable destinations
• sharing our knowledge and expertise with industry to stimulate investment
• developing private and public sector partnerships to grow and manage tourism
All above is the basic role of Tourism NSW. Form the description of its role, we could find out that Tourism NSW promotes and supports the development of sustainable tourist destinations and experiences in Sydney and other regions in NSW.
Long term and Short term Plan
Tourism NSW makes both long term plan and short term plan for the tourism