Synopsis on Customer Relationship Management
G.PULLAIAH COLLEGE OF ENGINEERING & TECHNOLOGY, KURNOOL
MASTER OF BUSINESS ADMINISTRATION
2012-2013
SYNOPSIS REPORT
On
A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO M.S.A. MOTORS, KURNOOL
Submitted by C. VENKATA NAGA SINDOOR
Roll no: 11AT1E0052
Under the guidance of
K. NAGAIAH, MBA Assistant Professor.
INDEX | 1. | Introduction | | 2. | Objectives of the Study | | 3. | Need for the Study | | 4. | Scope of the Study | | 5. | Research * Source of data * Procedure of sample size | | 6. | Limitation of the Study | | 7. | Company details | |
Synopsis Approval Letter
This is to certify that Mr. C. Venkata Naga Sindoor, Reg. No 11AT1E0052 submitted the synopsis report entitled “A Study on Customer Relationship Management with reference to M.S.A. Motors, Kurnool in fulfillment for the award of Master of Business Administration to G. Pullaiah College of Engineering and Technology is a record of bonafide work carried out by him under my guidance and supervision.
Signature of the Guide Signature of the HOD
Introduction
Relationship building with customers is now accepted as over-riding goal of marketing and of the business as a whole. In service industries, the goal is especially emphasized since a repeat customer is believed to cost merely a fraction of what needs to be spent in servicing a new customer is service transaction. It is believed that relationships flourish when marketers play the book, meet customers. core expectations and exceed in respect of other features of their total offering. Service firms
MASTER OF BUSINESS ADMINISTRATION
2012-2013
SYNOPSIS REPORT
On
A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO M.S.A. MOTORS, KURNOOL
Submitted by C. VENKATA NAGA SINDOOR
Roll no: 11AT1E0052
Under the guidance of
K. NAGAIAH, MBA Assistant Professor.
INDEX | 1. | Introduction | | 2. | Objectives of the Study | | 3. | Need for the Study | | 4. | Scope of the Study | | 5. | Research * Source of data * Procedure of sample size | | 6. | Limitation of the Study | | 7. | Company details | |
Synopsis Approval Letter
This is to certify that Mr. C. Venkata Naga Sindoor, Reg. No 11AT1E0052 submitted the synopsis report entitled “A Study on Customer Relationship Management with reference to M.S.A. Motors, Kurnool in fulfillment for the award of Master of Business Administration to G. Pullaiah College of Engineering and Technology is a record of bonafide work carried out by him under my guidance and supervision.
Signature of the Guide Signature of the HOD
Introduction
Relationship building with customers is now accepted as over-riding goal of marketing and of the business as a whole. In service industries, the goal is especially emphasized since a repeat customer is believed to cost merely a fraction of what needs to be spent in servicing a new customer is service transaction. It is believed that relationships flourish when marketers play the book, meet customers. core expectations and exceed in respect of other features of their total offering. Service firms