Synthesis Essay USPS
With new and faster ways of communication, the United States Postal Service (USPS) has fallen behind. USPS has lost billions of dollars due to electronic communications and mail. This staggering loss has led to an obvious need of restructuring. This could be achieved through simple things such as going electronic or rebranding or even laying off employees.
The USPS has suffered a serious deficit from after 2008. The company dropped 26 billion pieces of mail being delivered (doc. B) from 2008 to 2009. This is a “13 percent drop in mail volume… [doubling] any previous decline” causing a loss of $3.8 billion (doc.C, O’Keefe). These drastic losses call for an obvious need of restructuring of the business. Yes there are the people that argue that “it keeps Americans working if we don’t lay them off” and “it’s cheaper than other services” (Doc. D, Hawkins) but the reason for the losses are the high amount of employees which the cheap services offered coupled with the decline of usage are unable to afford. This calls for a need of layoffs. This does cause unemployment but it stops the whole business from going unemployed.
Nobody truly understands USPS’s logo anymore (Doc. A, Stone). Branding is huge in a large commercial country where people are attracted to what’s on the cover, not what the company is selling. Coming up with a new, creative, hip logo and slogan can only help the slumping business. Also going electronic and staying with the times will improve revenue through the “sell [of] lucrative advertising” (Doc. A, Stone) on online accounts. Also by raising the prices of mail will help. Now it is a cheap “44 cents” (Doc. F, Cullen). Even raising it a dime or few will generate millions more dollars in revenue. This is the aim of reconstructing a business that has gone into a deficit- revenue. It’s the only thing that really matters in a business. Sentimentalists may argue that going electronic is not the same as those “old-fashioned” letters (Doc. F, Cullen). But
The USPS has suffered a serious deficit from after 2008. The company dropped 26 billion pieces of mail being delivered (doc. B) from 2008 to 2009. This is a “13 percent drop in mail volume… [doubling] any previous decline” causing a loss of $3.8 billion (doc.C, O’Keefe). These drastic losses call for an obvious need of restructuring of the business. Yes there are the people that argue that “it keeps Americans working if we don’t lay them off” and “it’s cheaper than other services” (Doc. D, Hawkins) but the reason for the losses are the high amount of employees which the cheap services offered coupled with the decline of usage are unable to afford. This calls for a need of layoffs. This does cause unemployment but it stops the whole business from going unemployed.
Nobody truly understands USPS’s logo anymore (Doc. A, Stone). Branding is huge in a large commercial country where people are attracted to what’s on the cover, not what the company is selling. Coming up with a new, creative, hip logo and slogan can only help the slumping business. Also going electronic and staying with the times will improve revenue through the “sell [of] lucrative advertising” (Doc. A, Stone) on online accounts. Also by raising the prices of mail will help. Now it is a cheap “44 cents” (Doc. F, Cullen). Even raising it a dime or few will generate millions more dollars in revenue. This is the aim of reconstructing a business that has gone into a deficit- revenue. It’s the only thing that really matters in a business. Sentimentalists may argue that going electronic is not the same as those “old-fashioned” letters (Doc. F, Cullen). But