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MCD 2050: Sample Business Report
Assignment 1: Word Limit 1000 words
Table of Contents Page Number
Executive Summary
Introduction
Background Information Industry Microenvironment Macroenvironment
Segmentation, Targeting, Positioning and Differentiation Segmentation Targeting Positioning Differentiation
Target Segment
Conclusion
Reference List
Ensure you actually place the correct page numbers within your table of contents.
Executive Summary
Within this section you should clearly identify the major findings from your report.
For example,
Identify the broad industry which is the focus of the report.
Identify industry trends, i.e. the size of the industry, the growth or decline of the industry, future projections and the major players within the industry.
Identify the organisation which will be the focus of the report.
Identify any relevant organisational information, i.e. the growth or decline and the products offered by the firm.
List the major competitors of your organisation.
List the relevant macro forces impacting on your organisation/industry.
Identify the possible market segments for your offer; identify the target segment and their key needs.
For a 1000 word report, the executive summary should be between 80- 120 words; these words are not counted as part of your word total.
Introduction
The role of the introduction within a business report is to describe certain circumstances which are the subject of your report. Each introduction should include the following,
Purpose
Background Information
Scope
Assumptions
Limitations
Please see page 56 of the Monash University Q Manual for further information regarding the above.
The introduction should be relatively brief and the words used in this section are included as part of the word total.
Background Information
Industry
Required to define the industry, a
Assignment 1: Word Limit 1000 words
Table of Contents Page Number
Executive Summary
Introduction
Background Information Industry Microenvironment Macroenvironment
Segmentation, Targeting, Positioning and Differentiation Segmentation Targeting Positioning Differentiation
Target Segment
Conclusion
Reference List
Ensure you actually place the correct page numbers within your table of contents.
Executive Summary
Within this section you should clearly identify the major findings from your report.
For example,
Identify the broad industry which is the focus of the report.
Identify industry trends, i.e. the size of the industry, the growth or decline of the industry, future projections and the major players within the industry.
Identify the organisation which will be the focus of the report.
Identify any relevant organisational information, i.e. the growth or decline and the products offered by the firm.
List the major competitors of your organisation.
List the relevant macro forces impacting on your organisation/industry.
Identify the possible market segments for your offer; identify the target segment and their key needs.
For a 1000 word report, the executive summary should be between 80- 120 words; these words are not counted as part of your word total.
Introduction
The role of the introduction within a business report is to describe certain circumstances which are the subject of your report. Each introduction should include the following,
Purpose
Background Information
Scope
Assumptions
Limitations
Please see page 56 of the Monash University Q Manual for further information regarding the above.
The introduction should be relatively brief and the words used in this section are included as part of the word total.
Background Information
Industry
Required to define the industry, a