Target And Jcpenny: A Case Study

Clint, you had a really good post this week. You had good points and research to support them; however, there were some things that I think were missed. For one thing, I actually disagree with you on the point of both companies marketing to women who are on budgets. Target does, in my opinion, appeal more to women who are on a budget, but JCPenny's products are more expensive and "High Class/Formal". Also, JCPenny is specifically a clothing store, but Target has a multitude of products other than clothes. Now back to the positive, you are right about the way Target and JCPenny advertise their products. Target focuses on marketing out to their buyers trying to convince them to buy in bulk or at least in large quantities. JCPenny markets their