Target Market
Creativity, Technology and Innovation
4BUS1013
2011/12
Semester B
Module Leader:
Hajni Handler
1. Contact details for the module leaders (and teaching team)
|Name |Room |Phone extension|E mail address |Office hours |
|Hajni Handler |M235 |5762 |h.handler@herts.ac.uk |Monday 10-11am |
|Leonor Silva de Mattos |M218 | |l.silva-de-mattos@herts.ac.uk |On agreement |
Time and room of classes:
| |Lecture: |
| |Monday 11am-12pm in N101 |
| |Tutorials: |
| |Tutorial 1: Monday 12-1pm in M045 |
| |Tutorial 2: Monday 2-3pm in M143 |
| |Tutorial 3: Monday 3-4pm in M143 |
2. Module aims
To appreciate the impact that creativity, technology and innovation has on the internal and external business environments, and the critical impact on the role of a marketer.
3. Format of delivery
In this module, there are two main methods of teaching method and delivery: • 1 hour lecture supported by • 1 hour tutorials in the form of student led workshops.
Prior reading and preparation is required that may take the form of individual or group work research or case study preparation.
Students are expected to participate fully in the course, to read widely and to
4BUS1013
2011/12
Semester B
Module Leader:
Hajni Handler
1. Contact details for the module leaders (and teaching team)
|Name |Room |Phone extension|E mail address |Office hours |
|Hajni Handler |M235 |5762 |h.handler@herts.ac.uk |Monday 10-11am |
|Leonor Silva de Mattos |M218 | |l.silva-de-mattos@herts.ac.uk |On agreement |
Time and room of classes:
| |Lecture: |
| |Monday 11am-12pm in N101 |
| |Tutorials: |
| |Tutorial 1: Monday 12-1pm in M045 |
| |Tutorial 2: Monday 2-3pm in M143 |
| |Tutorial 3: Monday 3-4pm in M143 |
2. Module aims
To appreciate the impact that creativity, technology and innovation has on the internal and external business environments, and the critical impact on the role of a marketer.
3. Format of delivery
In this module, there are two main methods of teaching method and delivery: • 1 hour lecture supported by • 1 hour tutorials in the form of student led workshops.
Prior reading and preparation is required that may take the form of individual or group work research or case study preparation.
Students are expected to participate fully in the course, to read widely and to