Sportchek Target Market
Marketing Strategies
Target Market
Sport Chek
Sportchek mainly focuses its target on teenagers and youth who are constantly active with sports or doing exercises. This is based on their lifestyles or the psychographic variables. The main way to attract this group of consumers is by “keeping them in shape” since physical appearance is important. However, they also target other age group like children and older citizens (both males and females).
Children are not a main target. However they can be very important in the long-run because they grow children become more committed to several sports in the future. Also sportchek can gain consumer loyalty by getting consumer coming back to the store. This is achieved by the good service.
Older …show more content…
They also use brand associations in their commercials (ie. Tiger Woods with Nike Golf products and Sidney Crosby with Reebok). Regarding positioning, It seems that sportchek is more trust worthy since they offer more variety of options (equipments etc) because generally it’s more expensive, people think it’s better quality. Other than that, they are very proud of their customer service. They offer a “shop by appointment” to consumer to allow some time for questions about certain products while …show more content…
There are many examples of promotional pricing including approaches such as BOGOF (Buy One Get One Free) or BOGOHP (Buy One get One Half Price).
Sport Chek
Sport Check refers to their pricing strategy as ‘fair pricing’, which they describe as a modified high-low pricing program. Their prices target middle to higher classes of income. They also have seasonal sales such as Summer/Winter sale, Back-to-school sale, etc.
Concerning Brand names, they tend to be expensive; however they are better quality than the non-branded products. If the consumer feels that numbers are not affordable, there is always a substitute like sports experts.
Sports Experts
Sports experts’ strategy is high-Low pricing, which means retailer charges high prices but then runs frequent promotions in which prices are temporarily lowered. Sports Experts uses more of a traditional high-low concept in pricing. The high-low concept is when the retailer charges high prices but then runs frequent promotions in which prices are temporarily lowered. Their prices target low to middle classes of income, since they have sales more
Target Market
Sport Chek
Sportchek mainly focuses its target on teenagers and youth who are constantly active with sports or doing exercises. This is based on their lifestyles or the psychographic variables. The main way to attract this group of consumers is by “keeping them in shape” since physical appearance is important. However, they also target other age group like children and older citizens (both males and females).
Children are not a main target. However they can be very important in the long-run because they grow children become more committed to several sports in the future. Also sportchek can gain consumer loyalty by getting consumer coming back to the store. This is achieved by the good service.
Older …show more content…
They also use brand associations in their commercials (ie. Tiger Woods with Nike Golf products and Sidney Crosby with Reebok). Regarding positioning, It seems that sportchek is more trust worthy since they offer more variety of options (equipments etc) because generally it’s more expensive, people think it’s better quality. Other than that, they are very proud of their customer service. They offer a “shop by appointment” to consumer to allow some time for questions about certain products while …show more content…
There are many examples of promotional pricing including approaches such as BOGOF (Buy One Get One Free) or BOGOHP (Buy One get One Half Price).
Sport Chek
Sport Check refers to their pricing strategy as ‘fair pricing’, which they describe as a modified high-low pricing program. Their prices target middle to higher classes of income. They also have seasonal sales such as Summer/Winter sale, Back-to-school sale, etc.
Concerning Brand names, they tend to be expensive; however they are better quality than the non-branded products. If the consumer feels that numbers are not affordable, there is always a substitute like sports experts.
Sports Experts
Sports experts’ strategy is high-Low pricing, which means retailer charges high prices but then runs frequent promotions in which prices are temporarily lowered. Sports Experts uses more of a traditional high-low concept in pricing. The high-low concept is when the retailer charges high prices but then runs frequent promotions in which prices are temporarily lowered. Their prices target low to middle classes of income, since they have sales more