Task 3: Explain The Elements Of The Marketing Process Of Apple
MARKETING
TASK 3:Explain the elements of the marketing concepts and processes and evaluate the costs and benefits of its current marketing orientation.
Marketing is the administration procedure through which goods and services move from idea to client. Apple items are created to incorporate enhanced applications and system are set at various costs relying upon how much capacity the client wants, and are sold in places where other items are sold.
(businessdictionary, 2017)
Following are some of the steps in the marketing process of iPhone: -
1. Marketing analysis
2. Marketing planning
3. Marketing implementation
4. Marketing control
5. Marketing mix
6. Environmental analysis
7. SWOT analysis
1. MARKETING ANALYSIS: Apple got their clients an item that is so useful to them that they would not …show more content…
ENVIRONMENTAL ANALYSIS:
Apple is countering an enormous issue of disposing of the electronic garbage that is utilized or is in non-working position. This organization is confronting a gigantic issue of disposing of the gadgets that has lithium batteries in it. It would be costly for the company. The expanding rate of an earth-wide temperature boost, apple could confront the issue of transoceanic that is the center piece of apple chain supply.
6. SWOT ANALYSIS: o Strength: apple has been positioning reliably at the highest point of the BDG’s rundown of 50 organizations since 2005 because of its advancement in electronic gadgets. o Weaknesses: many ensure the brand at its high cost;however, apple fans legitimize the circumstance by labelling the brand as a ‘superior’ device producer. o Opportunities: studies demonstrate that there is an appeal for new apple items, particularly a thriving interest for as of late presented power book and power mac items, and new move up to MAC OS X. o Threats: the unpredictable structure of electronic condition specialized gadget is always developing. The organization must stay aware of the place or it will stay behind its
TASK 3:Explain the elements of the marketing concepts and processes and evaluate the costs and benefits of its current marketing orientation.
Marketing is the administration procedure through which goods and services move from idea to client. Apple items are created to incorporate enhanced applications and system are set at various costs relying upon how much capacity the client wants, and are sold in places where other items are sold.
(businessdictionary, 2017)
Following are some of the steps in the marketing process of iPhone: -
1. Marketing analysis
2. Marketing planning
3. Marketing implementation
4. Marketing control
5. Marketing mix
6. Environmental analysis
7. SWOT analysis
1. MARKETING ANALYSIS: Apple got their clients an item that is so useful to them that they would not …show more content…
ENVIRONMENTAL ANALYSIS:
Apple is countering an enormous issue of disposing of the electronic garbage that is utilized or is in non-working position. This organization is confronting a gigantic issue of disposing of the gadgets that has lithium batteries in it. It would be costly for the company. The expanding rate of an earth-wide temperature boost, apple could confront the issue of transoceanic that is the center piece of apple chain supply.
6. SWOT ANALYSIS: o Strength: apple has been positioning reliably at the highest point of the BDG’s rundown of 50 organizations since 2005 because of its advancement in electronic gadgets. o Weaknesses: many ensure the brand at its high cost;however, apple fans legitimize the circumstance by labelling the brand as a ‘superior’ device producer. o Opportunities: studies demonstrate that there is an appeal for new apple items, particularly a thriving interest for as of late presented power book and power mac items, and new move up to MAC OS X. o Threats: the unpredictable structure of electronic condition specialized gadget is always developing. The organization must stay aware of the place or it will stay behind its