TELECOM INDUSTRY UAE
Market Research Proposal
For
"YOKO SIZZLERS"
RAYYAN RIZVI
M00438576
MARKET RESEARCH
UNDER THE SUPERVISION OF
DR. CODY PARIS
12/12/2013
Executive Summary
The success of any given business organization depends on its ability to formulate the best strategy and be able to overcome competition within the market. Yoko Sizzlers, a leading chain of restaurants in UAE specializes in the class of cuisine served to the customers. However, off late due to new entrants in the sizzler industry, competition has become cut throat resulting in erosion of market share for Yoko Sizzlers. Therefore this is a proposal for a study that seeks to understand the nature of the food industry in particular sizzlers category which will help in devising the appropriate internal & external strategy that will allow Yoko Sizzlers to recapture some of its lost market share which is our research question in this proposal. A performance analysis approach will project the performance and business position of Yoko Sizzlers. Most of the companies fail because of their inability to address the issues. The objectives of this is study is to increase sales, add more menu options, reducing prices to beat competition. The Research method will be explorative, descriptive as well as qualitative methods such as Dephi & Grassroots to help over the management decision problems currently faced by Yoko Sizzlers. This study will take around 12 weeks to complete.
Background Information
The success of any given business organization depends on its ability to formulate the best strategy and be able to overcome competition within the market. Yoko Sizzlers is one of the leading food chains of fine dining restaurants based in United Arab Emirates (UAE) serving continental cuisines since last 16 years. The name ‘Yoko’ is derived from the Japanese city of Yokohama. It’s tag line ‘When you’re tired of eating out, come home to Yoko Sizzlers’ attempts to make its patrons sense at
For
"YOKO SIZZLERS"
RAYYAN RIZVI
M00438576
MARKET RESEARCH
UNDER THE SUPERVISION OF
DR. CODY PARIS
12/12/2013
Executive Summary
The success of any given business organization depends on its ability to formulate the best strategy and be able to overcome competition within the market. Yoko Sizzlers, a leading chain of restaurants in UAE specializes in the class of cuisine served to the customers. However, off late due to new entrants in the sizzler industry, competition has become cut throat resulting in erosion of market share for Yoko Sizzlers. Therefore this is a proposal for a study that seeks to understand the nature of the food industry in particular sizzlers category which will help in devising the appropriate internal & external strategy that will allow Yoko Sizzlers to recapture some of its lost market share which is our research question in this proposal. A performance analysis approach will project the performance and business position of Yoko Sizzlers. Most of the companies fail because of their inability to address the issues. The objectives of this is study is to increase sales, add more menu options, reducing prices to beat competition. The Research method will be explorative, descriptive as well as qualitative methods such as Dephi & Grassroots to help over the management decision problems currently faced by Yoko Sizzlers. This study will take around 12 weeks to complete.
Background Information
The success of any given business organization depends on its ability to formulate the best strategy and be able to overcome competition within the market. Yoko Sizzlers is one of the leading food chains of fine dining restaurants based in United Arab Emirates (UAE) serving continental cuisines since last 16 years. The name ‘Yoko’ is derived from the Japanese city of Yokohama. It’s tag line ‘When you’re tired of eating out, come home to Yoko Sizzlers’ attempts to make its patrons sense at
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