Telecommunication Industry in Pakistan
ABSTRACT
This paper is about the telecommunication industry of Pakistan. The paper will explain the reasons why Mobilink is the fastest growing telecommunication company of Pakistan. The paper evaluates mission, vision statement of Mobilink and the target audience of
Mobilink i.e. different products like Mobilink indigo, Jazz Octane and Jazz Jazba etc. The paper will explain the geographic and psychographic segmentation of Mobilink according to its different products. This paper includes the different promotion methods like sale promotion, advertisement, sales force, online ads promotion, direct marketing and personal selling used by Moblink for attracting and retaining their customers.
TELE COMMUNICATION INDUSTRY IN PAKISTAN
INTRODUCTION
1. Telecommunications in Pakistan describes the overall environment for the growing mobile telecommunications, telephone, and Internet markets in Pakistan. In 2008 Pakistan was the world’s third fastest growing telecommunications market. Pakistan's telecom infrastructure is improving dramatically with foreign and domestic investments into fixed-line and mobile networks; fiber systems are being constructed throughout the country to aid in network growth.
2. Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, started its operations in 1994, and has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan-a base of over 30 million and growing. Mobilink is the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-art communication solutions to its customers.
3. Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individual to businessmen to corporate and multinationals, to achieve this objective, Mobilink offer both postpaid (Indigo) and prepaid (JAZZ) solutions to their customers. Compared
This paper is about the telecommunication industry of Pakistan. The paper will explain the reasons why Mobilink is the fastest growing telecommunication company of Pakistan. The paper evaluates mission, vision statement of Mobilink and the target audience of
Mobilink i.e. different products like Mobilink indigo, Jazz Octane and Jazz Jazba etc. The paper will explain the geographic and psychographic segmentation of Mobilink according to its different products. This paper includes the different promotion methods like sale promotion, advertisement, sales force, online ads promotion, direct marketing and personal selling used by Moblink for attracting and retaining their customers.
TELE COMMUNICATION INDUSTRY IN PAKISTAN
INTRODUCTION
1. Telecommunications in Pakistan describes the overall environment for the growing mobile telecommunications, telephone, and Internet markets in Pakistan. In 2008 Pakistan was the world’s third fastest growing telecommunications market. Pakistan's telecom infrastructure is improving dramatically with foreign and domestic investments into fixed-line and mobile networks; fiber systems are being constructed throughout the country to aid in network growth.
2. Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, started its operations in 1994, and has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan-a base of over 30 million and growing. Mobilink is the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-art communication solutions to its customers.
3. Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individual to businessmen to corporate and multinationals, to achieve this objective, Mobilink offer both postpaid (Indigo) and prepaid (JAZZ) solutions to their customers. Compared