Tequila Video Analysis

Throughout the video, there were many illogical actions taken upon the two friends of Gonzales that gave off a negative image of them. By deciding to over drink and going out to pick fights, Mexicans were shown as bad people. “Tequila” being the drink the two had consumed too much of not only displayed a stereotype, but also shows a lack of control and somewhat of an alcohol problem the Mexican community may have. The reference to Tequila was more of an American producer approach. Although it is a common drink in this community, it played off a bad connotation in, which seemed to be a “US fascination with Mexican culture” which “…called for a demand of all things Mexican.” (9/19 Notes). Hence, the word “Tequila” being used instead of just saying drink. In addition to that, the music had stopped when Gonzales had approached his
His reaction to his friends over drinking was a sign of being responsible and caring. The way his facial expression changed from happy to angry/serious gave off that concerned vibe. Though the video was intended to be funny, that one scene gave the impressions that not all “Latin character were often entertainers” (9/26 Notes). Moreover, they can play any role in which any other race can do. To add on to that, he made it clear by his action that Mexicans do value their friendship and are there for those they love. Which leads to the next part that introduces Gonzales’ heroic side. As mentioned previously with his two friends picking fights, instead of going home, he ends up saving them. Seen as a heroic character while being Latin was rare in films. Incorporating this act to go against someone ten times one size was an act of bravey, courage, and care. The image about Mexicans are now taking a shift from what was previously presented. There are more than one side of them; there are bad and good