Termpaper
Marketing Management SBMA7102
Submitted To: Anthony Banham (Lecturer)
Submitted By: Mohammed Mohibul Islam Bhuiyan
Student ID: 1203524
Assignment on: Critically assess how marketing department adds value to the FedEx
Table of content page No. 1. Introduction 3 2. FedEx Marketing synopsis 3 3. FedEx in Bangladesh 3 4. Area basis marketing In Bangladesh 3-2 5. SWOT Analysis 4 6. Marketing Plan 5 7. Marketing strategy 5 8. Market targeting and positioning 5 9. Marketing Mix 6 10. FedEx Goods (product) 6-8 i. FedEx International Priority ii. Fast Reliable Service Worldwide. iii. FedEx International Priority Freight iv. Delivery commitment v. Delivery option vi. IPF offers priority delivery to US locations vii. Money-back-Guarantee (MBG) viii. FedEx Modern Aid 11. FedEx Charges (Price) 8 12. Position (Place) 9 13. Promotion 9 14. FedEx Value-added-services 10-11 15. Marketing Planning Analysis and Limitations (Bangladesh) 11 16. Conclusion 12 17. Bibliography 13
Introduction
FedEx is the largest express transportation co. in the world, Frederick W. Smith is the founder of this company and began operation in April 1973. Now a day Federal Express Corporation served in 220 countries. Directly served in 50 countries and rest of those are licensee of Federal Express Corporation is called GSP (Global Service Partner). It has 650 aircraft of its own and supply chain management. In early 1998, Federal Express overnight package delivery business was the undisputed leader. Through the acquisition of Calibre
Submitted To: Anthony Banham (Lecturer)
Submitted By: Mohammed Mohibul Islam Bhuiyan
Student ID: 1203524
Assignment on: Critically assess how marketing department adds value to the FedEx
Table of content page No. 1. Introduction 3 2. FedEx Marketing synopsis 3 3. FedEx in Bangladesh 3 4. Area basis marketing In Bangladesh 3-2 5. SWOT Analysis 4 6. Marketing Plan 5 7. Marketing strategy 5 8. Market targeting and positioning 5 9. Marketing Mix 6 10. FedEx Goods (product) 6-8 i. FedEx International Priority ii. Fast Reliable Service Worldwide. iii. FedEx International Priority Freight iv. Delivery commitment v. Delivery option vi. IPF offers priority delivery to US locations vii. Money-back-Guarantee (MBG) viii. FedEx Modern Aid 11. FedEx Charges (Price) 8 12. Position (Place) 9 13. Promotion 9 14. FedEx Value-added-services 10-11 15. Marketing Planning Analysis and Limitations (Bangladesh) 11 16. Conclusion 12 17. Bibliography 13
Introduction
FedEx is the largest express transportation co. in the world, Frederick W. Smith is the founder of this company and began operation in April 1973. Now a day Federal Express Corporation served in 220 countries. Directly served in 50 countries and rest of those are licensee of Federal Express Corporation is called GSP (Global Service Partner). It has 650 aircraft of its own and supply chain management. In early 1998, Federal Express overnight package delivery business was the undisputed leader. Through the acquisition of Calibre
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