tesco
Tesco
Introduction
Tesco is a British multinational grocery and general merchandise retailer headquartered in Chechens United Kingdom. Tesco is the third-largest retailer in the world measured by revenues. It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK. In Tesco stores we can buy a huge range of food products and some non food product. Every successful business there is aim and objective behind them.
Aims and objectives are the marketing targets that must be achieved for company to achieve its overall goals.
The main aims of Tesco for 2012 are:
1. Offering customers the best value for money and the most competitive prices
2. Meeting the needs of customers by constantly seeking, and acting on, their opinions regarding innovation, product quality, choice, store facilities and service
3. Providing shareholders with progressive returns on their investment improving profitability through investment in efficient stores and distribution depots, in productivity improvements and in new technology
4. Developing the talents of its people through sound management and training practices, while rewarding them fairly with equal opportunities for all
5. Working closely with suppliers to build long term business relationships based on strict quality and price criteria
6. Supporting the well-being of the community and the protection of the environment
Each objective needs to be SMART so that they are practical objectives that are capable of being monitored and achieved. SMART is an acronym, standing for specific, measurable, achievable, relevant and time specific. Specific objectives need to have precise description. For example Tesco set an objective of at least 70% of people spent more than £10 in Tesco. It needs to show clearly what the aim is. Measurable is an objective able to measure correctly so the manager knows their aim has been achieved or not. For example Tesco club card can record the
Introduction
Tesco is a British multinational grocery and general merchandise retailer headquartered in Chechens United Kingdom. Tesco is the third-largest retailer in the world measured by revenues. It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK. In Tesco stores we can buy a huge range of food products and some non food product. Every successful business there is aim and objective behind them.
Aims and objectives are the marketing targets that must be achieved for company to achieve its overall goals.
The main aims of Tesco for 2012 are:
1. Offering customers the best value for money and the most competitive prices
2. Meeting the needs of customers by constantly seeking, and acting on, their opinions regarding innovation, product quality, choice, store facilities and service
3. Providing shareholders with progressive returns on their investment improving profitability through investment in efficient stores and distribution depots, in productivity improvements and in new technology
4. Developing the talents of its people through sound management and training practices, while rewarding them fairly with equal opportunities for all
5. Working closely with suppliers to build long term business relationships based on strict quality and price criteria
6. Supporting the well-being of the community and the protection of the environment
Each objective needs to be SMART so that they are practical objectives that are capable of being monitored and achieved. SMART is an acronym, standing for specific, measurable, achievable, relevant and time specific. Specific objectives need to have precise description. For example Tesco set an objective of at least 70% of people spent more than £10 in Tesco. It needs to show clearly what the aim is. Measurable is an objective able to measure correctly so the manager knows their aim has been achieved or not. For example Tesco club card can record the