tesco p3 + p4
Organising to achieve objectives
Organisational Structure
Tesco was established in East London, originally it was a little stall in a local market. The company gradually became popular as it opened stores throughout the country, this is when the owners realised that they needed to be more organised and they need structure in their company to be successful.
Initially, they decided to organise themselves geographically and based upon their customer needs. This was a good starting point because it allowed owners to open more stores in different cities of the country. As it continued to expand, it was vital that the company was running smoothly and they were advertising it properly. Because the company was structured, it meant that the employees knew what was expected of them and the work was divided between them.
When the business was in its early stages, the employees would have had to report back to the owners telling them about customer needs and preferences then the owners would have acted upon it after doing their own research. At the time there wouldn't have been specific managers. The expansion and success is apparent, Tesco have thousands of employees who are working for them; they even have a team of employees to simply market the company. They marketing team research into customer needs and think of new ideas on how Tesco can be the market leader.
As their profits started to increase, the owners implemented further structure by organising the business by customer needs. This means that they specifically employed staff on their background, for example if Tesco were looking for a manager for Tesco Mobile, they would specifically employ someone who has managing experience and a background in mobiles or information technology. This would be the same case for the clothing, electrical, fresh produce and finance departments of Tesco. This goes to show how far the company has come, from selling just dairy products, they are selling almost everything
Organisational Structure
Tesco was established in East London, originally it was a little stall in a local market. The company gradually became popular as it opened stores throughout the country, this is when the owners realised that they needed to be more organised and they need structure in their company to be successful.
Initially, they decided to organise themselves geographically and based upon their customer needs. This was a good starting point because it allowed owners to open more stores in different cities of the country. As it continued to expand, it was vital that the company was running smoothly and they were advertising it properly. Because the company was structured, it meant that the employees knew what was expected of them and the work was divided between them.
When the business was in its early stages, the employees would have had to report back to the owners telling them about customer needs and preferences then the owners would have acted upon it after doing their own research. At the time there wouldn't have been specific managers. The expansion and success is apparent, Tesco have thousands of employees who are working for them; they even have a team of employees to simply market the company. They marketing team research into customer needs and think of new ideas on how Tesco can be the market leader.
As their profits started to increase, the owners implemented further structure by organising the business by customer needs. This means that they specifically employed staff on their background, for example if Tesco were looking for a manager for Tesco Mobile, they would specifically employ someone who has managing experience and a background in mobiles or information technology. This would be the same case for the clothing, electrical, fresh produce and finance departments of Tesco. This goes to show how far the company has come, from selling just dairy products, they are selling almost everything