Table of Contents Executive Summary 3 1. Introduction Chapter 4 2. Motivation 4 3. Research question and Sub questions 4 4. Interpretation 4 5. Scope/Delimitation 5 6. Methodology 6 6.1 Project type 6 6.2 Method 7 6.3 Theories and models used 7 6.4 Data collection 10 6.5 Structure 11 6.6 Critisium sources 11 7. Analysis 12 Part 1 12 7.1 Sub question 1 12 7.2 Sub question 2 17 Part 2 19 Tesla Financial 19 Part 3 23 7.3 Sub question 3 23 7.4 Sub question 4 24 7.5 Sub question 5 26 7.6 Sub question 6 28 7.7 Sub question 7 32 7.8 Sub question 8 36 Part 4 38 7.9 Research question 38 7.10 Surveys/Interviews 42 8. Conclusion 50 9. Perspective 50 10. List of sources 50 11. Appendices 51 12. Project Plan 53
Executive Summary
The relationship between the oil industry and the car industry is currently a very tight one and the analysts are predicting that in 15-20 years the oil resources will dry out, meaning that both the industries will fall. The project’s purpose is to see in which ways Tesla can increase their demand and analysis of the EV market and their portfolio. The research question represents a narrowing of the project’s purpose, a narrowing with the target locked on demand and market attractiveness.
The first step in improving the company’s status is to make an internal analysis and see which are the production flaws and their core competencies.
In order to see which is Tesla’s SBU and how it performs, a portfolio analysis is covering a presentation of the three car models that Tesla has.
The external analysis starts with defining the market. This step will help us get the big picture regarding the market and where is our place in the current market.
The environmental factors can