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Tesla motors has taken a different approach in EV technology and I think its paying off.
Though the challenges from the establish competition would be thrown in coming years and to maintain the differentiation would be tough which will reduce the capability to charge the premiums, hence the scale needs to be achieved for sustainability; the mass adoptability of EV would be the key and for that the Auto manufacturers needs to work hard under the federal support.
Tesla Motors has positioned the first product on the premium end with the high performance definition, which has certainly given them the much needed image as leading EV maker and technologically capable of producing the high performance cars
The shift from niche to mass to achieve scale would give them much needed success. The sustainable improvement in technology and products would be essential and the process would take time and will need large investments time to time. Tesla Motors have successfully established the first product and the 2nd mass product is on its way, the strategy to start from the premium products on EVs seems to be working for Tesla Motors, but the real test would be ahead when the competitive environment would shape up. Also the Government initiative to continue with the support and investment in the Charging stations infrastructure would accelerate the growth
About Tesla Motors
The Company
Tesla Motors Inc. is a Silicon Valley-based company that engineers and manufactures electric cars (EVs). It is currently the only automaker building and selling highway-capable EVs in serial production .At the core of Tesla Motors is the belief that an electric car need not be a driving sacrifice. They have brought