Tesla Motors Case Study
Tesla Motors
Introduction
Tesla Motors, Inc is a Palo Alto, CA based company that designs, manufactures, and sells electric luxury cars and electric vehicle powertrain components. These cars are primarily sold in the
United States, however they are becoming increasingly popular in the United Kingdom, Ireland, Japan,
Hong Kong and Singapore. Currently, Tesla has two models available for purchase, the Roadster and
Model S. A third model, Model X, will be available at beginning of 2014. Model S car owners are provided with Supercharger Stations, allowing them to charge their car thus making long distance drives possible. This service is only offered in the United States, and are in the process of building
Supercharger Stations internationally by the end of 2013.
Martin Eberhard and Marc Tarpenning founded Tesla Motors in San Carlos, California on July
2003. However in 2004, Elon Musk joined the team as Chairman of the Board of Directors by investing in the company. Musk, still holds its CEO in addition to a product architect position, becoming the company's most valuable human capital and visionary. On June 29, 2010 Tesla Motors was part of
NASDAQ under the symbol TSLA and has been the first American car company to go public since
Ford Motors in 1956.
Tesla Motor’s main competitors feature BMW, Mercedes, Audi, and Lexus. Although it has been able to stay competitive, Tesla preparing to give new depths to the company by rolling out a new affordable car line in 20172018.
However, they will face the inevitable challenge of designing and massproducing a budget electric car without brand dilution.
Industry Analysis
The automotive industry covers a wide range of companies and organizations involved in the design, development, manufacture, marketing, and selling of motor vehicles. It is one of the world's most important economic sectors by revenue. Tesla Motors falls under the EV niche industry, within the automobile manufacturing industry. An EV is an automobile that is
Introduction
Tesla Motors, Inc is a Palo Alto, CA based company that designs, manufactures, and sells electric luxury cars and electric vehicle powertrain components. These cars are primarily sold in the
United States, however they are becoming increasingly popular in the United Kingdom, Ireland, Japan,
Hong Kong and Singapore. Currently, Tesla has two models available for purchase, the Roadster and
Model S. A third model, Model X, will be available at beginning of 2014. Model S car owners are provided with Supercharger Stations, allowing them to charge their car thus making long distance drives possible. This service is only offered in the United States, and are in the process of building
Supercharger Stations internationally by the end of 2013.
Martin Eberhard and Marc Tarpenning founded Tesla Motors in San Carlos, California on July
2003. However in 2004, Elon Musk joined the team as Chairman of the Board of Directors by investing in the company. Musk, still holds its CEO in addition to a product architect position, becoming the company's most valuable human capital and visionary. On June 29, 2010 Tesla Motors was part of
NASDAQ under the symbol TSLA and has been the first American car company to go public since
Ford Motors in 1956.
Tesla Motor’s main competitors feature BMW, Mercedes, Audi, and Lexus. Although it has been able to stay competitive, Tesla preparing to give new depths to the company by rolling out a new affordable car line in 20172018.
However, they will face the inevitable challenge of designing and massproducing a budget electric car without brand dilution.
Industry Analysis
The automotive industry covers a wide range of companies and organizations involved in the design, development, manufacture, marketing, and selling of motor vehicles. It is one of the world's most important economic sectors by revenue. Tesla Motors falls under the EV niche industry, within the automobile manufacturing industry. An EV is an automobile that is