Tesla Motors has started operating its new Supercharger stations on the motorways of the UK, and is working on spreading its network across Europe to meet increasing recharging needs, according to a report released by EV Fleet World. The installed units are capable of recharging 50% of the Tesla Model S’s 310 mile-range in roughly 20 minutes. As of June 2015, Tesla operated 22 Superchargers in the UK, with many more to be released later this year and next year. Apart from the seven motorway-charging points, the EV giant said that it is trying to focus on expanding its presence in the western Scotland, as there is only one Supercharger across the country, and eastern England, where there are no Superchargers at all. The company also plans to launch its first series of Superchargers in Ireland by next year.
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For Tesla, the good thing is that not many pure electric vehicles exist in Europe at present. And the ones who have announced their plans to launch a pure electric car will take at least two to three years to execute them. Till now most developments in the European EV industry has been towards building plug-in cars rather than pure electric ones. BMW, VW’s Audi and Porsche, and Mercedes all have invested huge sums to produce plug-in hybrid electric vehicles.
According to Professor Ferdinand Dudenhoeffer, director of the Centre for Automotive Research (CAR) at the University of Duisburg-Essen, not only have the big three Germans wasted money on the blind-alley of plug-in hybrids, they are losing sales in the most profitable end of the luxury market to Tesla. Rich people who have formerly bought the flag-ship Mercedes S-Class, BMW 7 Series and Audi A8, now increasingly prefer the Tesla Model S. Even in markets like Germany and Switzerland where there are no subsidies for electric vehicles, the Tesla Model S is grabbing sales from the likes of the Mercedes S