tesla swot
SWOT Analysis: TESLA MOTORS
By Xin Xiong
August 10th 2014
Company Overview
Founded in 2003 and based in Palo Alto, Tesla Motors is one of the leading high-tech automobile companies, which produce the fully electrical vehicles and powertrain elements. The company runs operations in 31 countries and hires over 6,000 staff around the world. Tesla Motors has an increasingly high growth rate, recording its revenues of 2,013,496 in 2013 (See Figure 1). Sales of its current model, Tesla Model S, reach about 22,300 at 2013, ranking the fourth among world electric vehicle (See Figure 2).
The company currently focuses sales on its second-generation automobile, the Model S, and is developing the Model X and Gen III crossover based on this platform. At the same time, Tesla plans to achieve 75% sales growth rate during this year (Tesla Motors Annual Report, 2014). Figure 1: Total Revenues (in USD)
Source: Tesla Motors Annual Report (2014)
Figure 2: World Electrified Vehicle Sale 2013 (in USD)
Source: Zachary Shahan (2014)
Tesla SWOT Analysis (grid)
Strengths Weaknesses
Mature global network and world famous brand
The premium acceleration and driving range performance Limited manufacturing volume and strong dependence on the suppliers
Shortage of supercharger stations in China’s market
Opportunities Threats
Recovery of world automobile market
Government incentives for electric automobiles Competition from established automobile manufacturers and new entrants
Concentrated industrial structure and potential trade restrictions
Strengths (these correspond to the bullet points above)
Mature global network and world famous brand
Tesla Motors is an international company that runs its operation in 116 locations in 18 countries of five continents. The global network can benefit Tesla to attract more potential costumers and promote its brand by displaying the products and providing the
By Xin Xiong
August 10th 2014
Company Overview
Founded in 2003 and based in Palo Alto, Tesla Motors is one of the leading high-tech automobile companies, which produce the fully electrical vehicles and powertrain elements. The company runs operations in 31 countries and hires over 6,000 staff around the world. Tesla Motors has an increasingly high growth rate, recording its revenues of 2,013,496 in 2013 (See Figure 1). Sales of its current model, Tesla Model S, reach about 22,300 at 2013, ranking the fourth among world electric vehicle (See Figure 2).
The company currently focuses sales on its second-generation automobile, the Model S, and is developing the Model X and Gen III crossover based on this platform. At the same time, Tesla plans to achieve 75% sales growth rate during this year (Tesla Motors Annual Report, 2014). Figure 1: Total Revenues (in USD)
Source: Tesla Motors Annual Report (2014)
Figure 2: World Electrified Vehicle Sale 2013 (in USD)
Source: Zachary Shahan (2014)
Tesla SWOT Analysis (grid)
Strengths Weaknesses
Mature global network and world famous brand
The premium acceleration and driving range performance Limited manufacturing volume and strong dependence on the suppliers
Shortage of supercharger stations in China’s market
Opportunities Threats
Recovery of world automobile market
Government incentives for electric automobiles Competition from established automobile manufacturers and new entrants
Concentrated industrial structure and potential trade restrictions
Strengths (these correspond to the bullet points above)
Mature global network and world famous brand
Tesla Motors is an international company that runs its operation in 116 locations in 18 countries of five continents. The global network can benefit Tesla to attract more potential costumers and promote its brand by displaying the products and providing the