Thanksgiving Case Study

I am going to share a though on Thanksgiving and back-to-school events, and comments on one “Take a Moment” on reading. Marketers launch the program to meet the consumer’s needs before Thanksgiving, during the Thanksgiving, and after Thanksgiving. The most of holiday sales generate from Thursday afternoon, the day of Thanksgiving to the following Saturday, many stores pack with shoppers and online stores also super busy during these hours. For some consumers who do not want to wait for check out during the holiday and prefer to shop before Thanksgiving. Stores like Fry’s electric, BestBuy, Kohl’s, and many others offered “Shop Now and No Waiting” one week before Thanksgiving holiday last year. For the people missed Thanksgiving deals, marketers
continue offering a program to penetrate sales to the right people at the right time. Christmas is the other big event in the season; people tend to prepare gifts to each other before or on the Christmas day. The year-end shopping event usually prepared by marketers after the back-to-school season.
During the back-to-school season, many stores like Staples, Walmart, and Office Depot run ads for notebook, blinders, pan and pencils to penetrating sales, and delivering the right product to the right customer and the right time for the right price. Depending on a result of the marketing program, some stores may readjust their marketing programs to response for competitors’ threats, and trigger more products and service sold to buyers.
Comment on the 2nd part of “Take a Moment” from week two material. I would agree with the answer from the appendix one. The preferred brand consumers watch out their packet, at the same time they are not willingly to lower quality in exchange for a lower cost; somewhat the quality of the product and service are still one of the key measurements for them to make a purchase decision besides of brand name and features of the product and service.