To successfully react to windows of opportunity, regardless of the focus — innovation, growth, culture, cost structure, technology — a new methodology of change leadership is required.
Thirty years of research by leadership guru Dr. John Kotter have proven that 70% of all major change efforts in organizations fail. Why do they fail? Because organizations often do not take the holistic approach required to see the change through.
However, by following the 8-Step Process outlined by Dr. Kotter, organizations can avoid failure and become adept at change. By improving their ability to change, organizations can increase their chances of success, both today and in the future. Without this ability to adapt continuously, organizations cannot thrive.
Dr. Kotter has proven over his years of research that following The 8-Step Process for Leading Change will help organizations succeed in an ever-changing world.
Step 1: Establishing a Sense of Urgency
Step 2: Creating the Guiding Coalition
Step 3: Developing a Change Vision
Step 4: Communicating the Vision for Buy-in
Step 5: Empowering Broad-based Action
Step 6: Generating Short-term Wins
Step 7: Never Letting Up
Step 8: Incorporating Changes into the Culture
STEP 1: Create a Sense of Urgency
Help others feel a gut-level determination to move and win, now
In their rush to make a plan and take action, most companies ignore this step — indeed close to 50% of the companies that fail to make needed change make their mistakes at the very beginning. Leaders may underestimate how hard it is to drive people out of their comfort zones, or overestimate how successfully they have already done so, or simply lack the patience necessary to develop appropriate urgency.
Leaders who understand the importance of a sense of urgency are good at taking the pulse of their company and determining whether the state of the organization is:
Complacency - Complacency can occur whether your