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The ADKAR Model

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The ADKAR Model
• • Understanding the change
The phenomenon of how organizations change pulls-up on many disciplines from psychology and behavioral science to engineering and system thinking. The critical presumption is that change does not happen in disengagement. It after-effects the entire organization and respective individual connected with it.
Overview of Change Management
It is essential to consider that ‘organizations’ are not the ones that change; it is the general population within organizations that change. Therefore, the achievement of the project eventually is measured by the difference in work done by every individual multiplied by the number of employees affected by the change. Thus, effective change management requires an understanding for,
…show more content…
Among the tools available to drive individual change within the group, the ADKAR model developed by Prosci, the world pioneer in change management research and content creation, is commonly used. ADKAR is an acronym for Awareness, Desire, Knowledge, Ability, and Reinforcement. In principle, it outlines the individual’s successful journey through …show more content…
It begins with generating the stimulus to change (unfreeze) and moves through the change process by promoting effective communication and empowering people to undertake new ways of working (change). The process terminates when the organization acknowledge to a sense of stability (refreeze), which is necessary for creating the confidence to embark on the next, inevitable change. Each of the three phases also proposes specific activities that address motivation, implementation, and attachment to organizational changes.
Kotter’s Eights-Step Model
John Kotter’s (1996) eight steps to transforming organizations are based upon analysis of 100 different organizations going through change. His research highlighted key lessons which he converted into practical eight- step model.
Step 1: Establishing sense of urgency: Examine the company’s competitive realities, marketing trends, financial performance
Step 2: Creating the guiding coalition: Form powerful coalition in terms of titles, information and expertise, reputation and relationship
Step 3: Developing a vision and strategy: Create vision to help the change effect and strategy to achieve that

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