the ace effect on society
kendick wilson
Professor Eubanks
English 101
9/18/2013
The Axe Effect On Society In todays society, We ignore a lot of things in our surroundings, such as breaking news on televison or even racism in our everyday lives. However, one thing that gets overlooked very much is the way we treat or portray individuals, particularly women in advertising and magazines; There are ads out there that degrade women in televison, magazines, and also billboards and america as a society is fine with it, and after reviewing dozens of ads and commercials I came to the realization that AXE was a leader among sexist ads;This led me to four outrageous commercials and some ads that were just plain deragatory towards women.
Initially, I came across a commercial named AXE Shower Gel. In this commercial There is a young gentleman walking down the beach, he sees some AXE shower gel next to some showers so he puts it on and starts to wash himself. In the background acting as if they are controlled by this man, there are women copying his every move. When he moves his hand up to get under his armpits the camera switches to a woman being controlled some invisible force that’s making her do the same thing as this guy. The guy starts to notice all of the women around him doing as he does and he gets intrigued as he keeps washing himself, He starts to wash his back and as do the women, then he pretends like hes untying a bathing suit on himself all the while the girls are untying their bathing suits. He put his hands on his chest and so do the girls, next he takes his hands off and he expects the women to do the same thing and go topless but instead they shake their heads no and the gentleman shrugs and smiles. What this commercial says about society is that we are perfectly fine with the portrayal of women as objects and men controlling them. I feel that our society glorifies the use of women in ads as a submissive figure. This ad is one of the reasons why kids might get a distorted
Professor Eubanks
English 101
9/18/2013
The Axe Effect On Society In todays society, We ignore a lot of things in our surroundings, such as breaking news on televison or even racism in our everyday lives. However, one thing that gets overlooked very much is the way we treat or portray individuals, particularly women in advertising and magazines; There are ads out there that degrade women in televison, magazines, and also billboards and america as a society is fine with it, and after reviewing dozens of ads and commercials I came to the realization that AXE was a leader among sexist ads;This led me to four outrageous commercials and some ads that were just plain deragatory towards women.
Initially, I came across a commercial named AXE Shower Gel. In this commercial There is a young gentleman walking down the beach, he sees some AXE shower gel next to some showers so he puts it on and starts to wash himself. In the background acting as if they are controlled by this man, there are women copying his every move. When he moves his hand up to get under his armpits the camera switches to a woman being controlled some invisible force that’s making her do the same thing as this guy. The guy starts to notice all of the women around him doing as he does and he gets intrigued as he keeps washing himself, He starts to wash his back and as do the women, then he pretends like hes untying a bathing suit on himself all the while the girls are untying their bathing suits. He put his hands on his chest and so do the girls, next he takes his hands off and he expects the women to do the same thing and go topless but instead they shake their heads no and the gentleman shrugs and smiles. What this commercial says about society is that we are perfectly fine with the portrayal of women as objects and men controlling them. I feel that our society glorifies the use of women in ads as a submissive figure. This ad is one of the reasons why kids might get a distorted