The Beacon of the Media Industry: Analysis of Time Magazine

Since 1923, Time Magazine has delivered reliable and effective news to the world. Covering news as it happens, Time has captured the attention of countless readers, most of whom range from the ages of eighteen to forty-nine. Time is composed of a variety of complex articles that deal with current events. Many readers of Time tend to be well educated students and/or have successful careers. Due to Time's countless political articles, readers of the magazine tend to be politically active registered voters. Effectively satisfying this target market, Time Magazine has succeeded in becoming one of the most influential and demanding magazines in the world. Time's covers, advertisements, and articles have greatly contributed to its success. Time Magazine has mesmerized the world with its creative and appealing magazine covers. Every cover portrays either a controversial character or a current event. For example, the September issue portrayed a picture of the infamous Iranian President, Mahmoud Ahmadinejad. The President is well known for his nuclear ambitions and harsh rhetoric towards the West and has been a focus of constant political debate. Many of those who are politically active have become curious about this contentious figure. As a result, they will feel inclined to purchase this magazine, and will later convince their friends to do likewise. Besides that magazine's photographs, the covers of Time Magazine contain effective teasers that lure readers to the publication. For instance, one teaser announced, "What war with Iran would look like." This teaser creates suspense by offering readers a scenario that most of Time's political audience would be interested in: war with Iran. Time Magazine has been well exalted for its creative and unique covers. Time's covers are indeed one of the many factors that have contributed to the magazines enormous success around the world. If we ever want to experience such success, we must step up our efforts and improve our