The Clark Ad shows a woman in the band doing what she loves. I think that this ad is trying to make a point that you need to have self-confidence in doing what you enjoy. The speaker is saying that you can achieve this self-confidence by wearing the Clark shoes. They will help embrace and even boost your inner confidence. I think the speaker is someone that maybe struggled with finding self-confidence and came up with a way to boost it. They are showing a young girl wearing Clarks shoes while playing her instrument. She is doing what she loves and is finding self-confidence. It makes me feel like I should always do what I love and be confident in myself.
The Sorel boot ad shows a fearless woman. The audience is young girls